Offer summary

Qualifications:

Bachelor's degree in Marketing, Business, or a related field., Experience in partner marketing or channel marketing, preferably in the technology sector., Strong analytical skills to track and optimize marketing campaigns., Excellent communication and collaboration skills to work with cross-functional teams..

Key responsabilities:

Develop and execute data-driven marketing campaigns to recruit and activate MSP partners.

Lead the strategy and execution of recruitment-focused events and webinars.

Collaborate with the Creative Team to produce marketing content like whitepapers and case studies.

Track and analyze partner marketing KPIs to optimize campaigns and provide strategic recommendations.

Job description

Lansweeper provides a Technology Asset Intelligence platform that helps businesses understand, manage, and protect their technology estate. Lansweeper enables MSPs to deliver data-driven managed services by providing complete visibility into clients’ IT environments. With automated asset discovery and accurate insights, MSPs can accelerate growth, streamline operations, and deliver tailored solutions that drive efficiency and profitability.

Position Summary

As the Partner Marketing Manager for MSPs, you will report to the Head of Field and Partner Marketing and play a key role in defining and executing the MSP go-to-market (GTM) strategy. Working closely with the MSP team, you will develop and execute multi-channel marketing initiatives that attract, convert, and activate high-value MSP partners. Your efforts will drive awareness, engagement, and adoption of our solutions within the MSP ecosystem.

Location: Remote (U.S.-based) – Must reside in Eastern or Central Time Zones

What You’ll Do

• Develop and execute data-driven marketing campaigns to recruit and activate MSP partners.

• Lead the strategy and execution of MSP recruitment-focused events, sponsorships, and webinars to increase partner engagement.

• Collaborate with the Creative Team to produce compelling content, including whitepapers, case studies, and webinars.

• Plan and manage digital ad campaigns (LinkedIn, YouTube, paid search) targeting MSP decision-makers.

• Work closely with the MSP Team Leader to align marketing efforts with partner activation and revenue goals.

• Track and analyze key partner marketing KPIs, using insights to optimize campaigns and enablement strategies.

• Support a key MSP partner in their Lansweeper Resell GTM motion.

• Provide regular updates and strategic recommendations to stakeholders.

Required profile