Offer summary

Qualifications:

3+ years of experience in social media management or digital marketing., Proficiency in social media tools and platforms like Meta Business Suite and Hootsuite., Strong graphic design skills using tools such as Canva and Adobe Suite., Exceptional writing and communication skills with attention to detail..

Key responsabilities:

Manage daily operations of all social media platforms and develop strategies to align with business goals.

Create and publish engaging content while ensuring brand consistency across channels.

Track social media performance metrics and create monthly reports for analysis.

Engage with the community by responding to inquiries and fostering conversations.

Job description

This is a remote position.

Job Highlights:

Contract type: Independent Contractor
Schedule: 20 hours / week,
Monday - Friday, 10:00am to 2:00pm Georgetown TX time

Job Summary:

We are looking for a dynamic and creative Social Media Manager to oversee our social media platforms, develop engaging content, and maintain a strong online presence. The ideal candidate will have a passion for digital communication, strong graphic design skills, and a keen ability to craft content that resonates with our target audience.

Key Responsibilities:

Social Media Management:

Manage daily operations of all social media platforms (e.g., Facebook, Instagram, LinkedIn, X, TikTok, etc.).
Develop, implement, and manage social media strategies to align with business goals.
Monitor and respond to comments, messages, and inquiries promptly to foster engagement.
Track and analyze social media performance metrics (engagement rates, follower growth, reach, etc.) and create monthly performance reports.

Content Creation:

Plan, create, and publish high-quality, engaging, and brand-consistent content (text, image, video, etc.).
Write compelling captions and copy tailored to platform audiences.
Design graphics, banners, and other visual content using tools like Canva, Adobe Suite, or similar.

Brand Presence:

Ensure consistency in voice, tone, and visual branding across all social media channels.
Stay up-to-date on industry trends, competitor activities, and platform algorithm updates to recommend improvements.
Identify and implement new opportunities to grow audience reach and engagement.

Campaign Management:

Collaborate with marketing and other departments to support campaigns, product launches, and special initiatives.
Create and manage paid social media advertising campaigns to meet specific KPIs.

Community Engagement:

Build and nurture a loyal community of followers by initiating conversations, sharing valuable content, and encouraging user-generated content.

Email Campaign Management:

Develop and manage email marketing campaigns, including audience segmentation, copywriting, and design.
Analyze email performance metrics (open rates, click-through rates, etc.) and implement improvements for future campaigns.
Ensure email campaigns align with broader marketing strategies and maintain brand consistency.

Website Development and Maintenance: (Good to have, but not required)

Oversee website updates, ensuring content is accurate, visually appealing, and functional.
Collaborate with developers or independently manage CMS platforms like WordPress or Squarespace for updates.
Optimize website performance for SEO and user experience.

Requirements:

3+ years of experience in social media management, content creation, or digital marketing. (APPLICANTS MUST SUBMIT PORTFOLIOS)
Proficiency in social media tools and platforms (e.g., Meta Business Suite, Hootsuite, Buffer).
Strong design skills with experience in graphic design tools (e.g., Canva, Photoshop, Illustrator).
Exceptional writing, editing, and communication skills.
Ability to manage multiple projects and deadlines while maintaining attention to detail.
Knowledge of SEO, analytics tools (Google Analytics, platform insights), and paid advertising campaigns is a plus.
Experience managing email campaigns and tools like Mailchimp, Constant Contact, or similar platforms.
Knowledge of website development and maintenance, with experience in CMS platforms (e.g., WordPress, Wix).