Offer summary

Qualifications:

Proven experience as a Marketing Assistant with a focus on strategy, paid ads, and content creation., Strong knowledge of digital marketing tools and social media platforms, including Google Ads and Facebook Ads Manager., Excellent written and verbal communication skills, with experience in SEO and SEM., Ability to work independently in a virtual environment and manage multiple tasks effectively..

Key responsabilities:

Plan and execute comprehensive digital marketing strategies across various platforms.

Manage and grow social media presence, creating engaging content that aligns with the brand.

Create and manage marketing funnels and email campaigns to nurture leads and retain customers.

Track and analyze marketing performance metrics, preparing reports for key stakeholders.

Job description

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CPT-8258 Digital Marketing Assistant

REQUIRED SERVICE: Marketing VA
REQUESTED EXPERIENCE TIER LEVEL: Senior Level
MIN. HOURS/WEEK: 20 hours a week
SHIFT TIME ZONE: Brisbane QLD, Australia
SHIFT HOURS: 10:00 AM - 2:00 PM, can be flexible
SHIFT DAYS: Monday to Friday
Number of VAs: 1

GENDER PREFERENCE: N/A
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: Neutral
REGION PREFERENCES: Philippines

Job Title: Digital Marketing Assistant

Key Responsibilities:

Marketing Strategy and Execution:

Plan and execute comprehensive digital marketing plans/strategies across various platforms (social media, email marketing, content marketing, etc) to achieve business objectives.
Monitor and analyze marketing performance metrics to optimize strategies and improve results.

Social Media Management:

Manage and grow our social media presence across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
Create and schedule engaging content that aligns with our brand and resonates with our audience.
Monitor social media trends and engage with our online community.

Funnel and Email Marketing:

Create and manage marketing funnels to guide potential customers through the buying process.
Develop and execute email marketing campaigns to nurture leads and retain existing customers.
Analyze email campaign performance and implement improvements.

Competitor Research and Analysis:

Conduct thorough research on competitors' marketing strategies and activities.
Identify opportunities for differentiation and improvement.

Content Creation and SEO:

Produce high-quality written, visual, and multimedia content for various marketing channels.
Optimize content for search engines to improve organic search rankings and visibility.

Paid Advertising:

Plan and execute paid advertising campaigns on platforms like Google Ads, Facebook and Instagram Ads.
Monitor and optimize ad performance to maximize ROI.
Provide suggestions for further optimization.

Course and Membership Content:

Oversee and manage membership platforms, ensuring seamless customer experience and engagement.
Respond to inquiries and assist in member retention efforts.
Create engaging and informative course and membership content.
Upload and manage content on relevant platforms.

Video Editing:

Edit and produce high-quality videos for marketing and promotional purposes.
Ensure videos are aligned with our brand and marketing goals.

Analytics & Reporting:

Track and analyze the performance of marketing campaigns and membership engagement, preparing reports for key stakeholders.

Project Management:

Support the team in organizing tasks and managing workflows using Asana.

Qualifications:

Proactive problem-solver who takes initiative, stays ahead of tasks, and continuously looks for areas to improve.
Proven experience as a Marketing Assistant including strategy, paid ads, and content creation.
Strong knowledge of marketing principles, digital marketing tools, and social media platforms such as Google Ads, Facebook Ads Manager, email marketing platforms, and membership management software.
Excellent written and verbal communication skills.
Experience with SEO, SEM, and paid advertising platforms.
Ability to work independently and as part of a team in a virtual environment
Creative thinker with excellent problem-solving skills.
Strong organizational skills with the ability to manage multiple tasks and projects simultaneously.
A positive attitude with a passion for growing brands and driving digital success.

APPLICATION SOFTWARE KNOWLEDGEABLE/REQUIRED:

Proficiency in using marketing software and tools (e.g., HubSpot, Mailchimp, Hootsuite, Google Analytics, SEMRush, Facebook Ads Manager, Google Ads, Squarespace Website platform, Kit [previously Convertkit], Thrivecart, Zapier, Google Workspace, OpusClip, Loom, Vimeo, YouTube).
Basic video editing skills using software like Adobe Premiere Pro or Final Cut Pro.

CLIENT INDUSTRY: Marketing