Key Account Manager | SMBs

About Addi

We are a leading financial platform, building the future of payments, shopping, and banking—a world where consumers and merchants can transact effortlessly, grow together and where we create abundance and generate pride in them. Today, we serve over 2 million customers and partner with more than 20,000 merchants, making Addi Colombia’s fastest-growing marketplace.

We provide banking solutions (deposits, payments, unsecured credit) and commerce services (e-commerce, marketing) using state-of-the-art technology, bridging the financial gap for millions and redefining how people experience financial freedom. As the country’s leading Buy Now, Pay Later provider, we have secured regulatory approval to operate as a bank, unlocking even greater opportunities for our customers. In the past year, we have also achieved profitability, reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors, including Andreessen Horowitz, Architect Capital, GIC, Goldman Sachs, Greycroft, Monashees, Notable Capital, Quona Capital, Union Square Ventures, Victory Park Capital, and more, who back our vision for the future. With their support, we are not just growing—we are transforming Latin America’s financial ecosystem and shaping the next generation to shop, pay, and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company, driven by deep experience in scaling technology, services and products, and we live by our values every day.

About the Role

This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.

What’s the mission you’ll drive

The Key Account Manager (KAM) will be responsible for growing and strengthening long-term relationships with a portfolio of 90+ strategic allies, ensuring sustainable and mutual business growth. By deeply understanding partner needs, market trends, and data-driven insights, the KAM will design and execute high-impact initiatives that drive engagement, performance, and value creation.

What you will do

• Increase SMB’s GMV by 30% YoY

  • Develop and implement strategic plans to grow GMV

  • Identify and leverage key opportunities to drive growth across assigned accounts.

  • Regularly track and report progress, adjusting strategies as needed to meet targets.

• Expand Addi Share (SMB’s SoW):

  • Increase the SoW (share of wallet) of assigned SMBs to meet average according to channels and verticals products.

  • Identify new business opportunities.

  • Collaborate with marketing and sales teams to develop and execute targeted campaigns that drive Addi’s penetration.

• Optimize Account Management Processes:

  • Implement efficient account management processes such as communications on a scale level, personal meetings with partners and documentation of good practices with that enhance productivity and streamline operations.

  • Develop and execute comprehensive initiatives for his portfolio and the MBs overall portfolio, outlining clear objectives, strategies, and KPIs.

  • Utilize analytical skills to track performance, identify trends, and adjust plans to optimize results.

What we’re looking for

• Proven experience and commercial background

  • 2-3 years of experience in commercial roles, key account management, growth, sales and/or partnerships.

  • Proven track record of managing and growing a portfolio of SMB clients

• Commercial skills:

  Strategic Thinking:

  • Demonstrate strong strategic thinking and decision-making skills to drive business growth and execute a strategic account plans that drive alliance growth and profitability.

  Sales and negotiation skills:

  • Strong track record of achieving and exceeding sales targets.

  • Demonstrated expertise in negotiating and closing large, complex deals with key accounts.

  • Demonstrated expertise in finding new opportunities for the partner and the company (X-Sell - Addi services)

  Relationship Management:

  • Exceptional interpersonal and communication skills, with the ability to build and maintain strong relationships with key stakeholders.

  • Experience in managing and growing relationships with high-value accounts.

  Customer Focus:

  • Deep understanding of customer needs and market dynamics to tailor alliance strategies and solutions accordingly.

  Comfortable in a startup setting

  • Ability to thrive in organized chaos. Possess a proven track record of excelling in fast-changing, low-direction settings, demonstrating the ability to pivot as needed. Capable of balancing day-to-day results with long-term planning and strategy.

  • Ability to move quick and change iterations when things are going wrong in the fast paced landscape of MBs.

  Data-Driven Decision Making:

  • Ability to use analytical and quantitative skills to drive strategic decision-making.

  • Proficient in tracking and analyzing key performance indicators (KPIs) to measure account health and growth.

Why join us?

• Work on a problem that truly matters – We are redefining how people shop, pay, and bank in Colombia, breaking down financial barriers and empowering millions. Your work will directly impact customers' lives by creating more accessible, seamless, and fair financial services.

• Be part of something big from the ground up – This is your chance to help shape a company, influencing everything from our technology and strategy to our culture and values. You won’t just be an employee—you’ll be an owner

• Unparalleled growth opportunity – The market we’re tackling is massive, and we’re growing faster than almost any fintech lender at our stage. If you’re looking for a high-impact role in a company that’s scaling fast, this is it.

• Join a world-class team – Work alongside top-tier talent from around the world, in an environment where excellence, ownership, and collaboration are at the core of everything we do. We care deeply about what we build and how we build it—and we want you to be a part of it.

• Competitive compensation & meaningful ownership – We believe in rewarding our talent. You’ll receive a generous salary, equity in the company, and benefits that go beyond the basics to support your growth.

How the hiring process looks like

We believe in a fast, transparent, and engaging hiring experience that allows both you and us to determine if there's a great fit. Here’s what our process looks like:

• Step 1: People Interview (30 min)
  A conversation with a recruiter to get to know you, your experience, and what you're looking for. We’ll also share more about Addi, our culture, and the role.

• Step 2: Initial Interview (45-60 min)
  A more in-depth conversation with the hiring manager, where we explore your skills, experience, and problem-solving approach. We want to understand how you think and work.

• Step 3: Deep Dive Interview (45 min)
  You'll meet future colleagues and cross-functional team members to get a feel for how we work together. We’re looking for strong contributors and cultural fits, so bring your questions, too!

• Step 4: Case Study (3-5 Days)
  You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.

• Step 5: Co-Founder Interview
  If there’s a strong match, you’ll have a final conversation with our Founder to align on expectations, cultural fit and ensure mutual excitement. From there, we’ll move quickly to an offer and discuss next steps.

We value efficiency and respect for your time, so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you, just as much as it is for us. Regardless of the outcome, we are committed to always providing feedback, ensuring that you walk away with valuable insights from your experience with us.