Senior Product Marketing Manager

Description

• Deliver the “Why Certinia” storyline via internal point of view alignment, category definition, and awareness building.
• Set strategy in partnership with Sr Director, Product & Solution Marketing and develop go-to-market messaging and programs for CS Cloud in support of multiple selling motions (varying market segments, cross-product solutions, new vertical markets.)
• Deliver unique and differentiated thought leadership presentations at conferences and customer events
• Develop plans for and enable Campaigns and Field Marketing teams through differentiated and persuasive content creation across multiple mediums including blogs, webinars, white papers and presentations.
• Enable Sales with clear positioning, messaging, training, as well as the content used across presentations, campaigns, field marketing, sales engagements, and marketing campaigns.
• Provide product and value-based training to the sales organization that includes a focus on business acumen, differentiated capabilities, and competitive positioning.
• Work closely with Marketing to build and deploy analyst and influencer-based visibility and validation for new market and product categories.
• Coordinate across Product, Sales, Marketing, Services, and Engineering to set messaging and positioning, launch plans, sales enablement and the right programs / campaigns to drive sales funnel with marketing.
• Be the voice of the customer to market-facing leadership and development teams.

• Bachelor’s degree in Business Administration, Marketing, or similar field; or equivalent combination of education and experience
• 8+ years direct product marketing experience combined with selling or marketing a SaaS/Cloud solution and knowledge of the Professional Services and Customer Success industry.
• Excellent verbal presentation and communication skills and proven marketing writing skills.
• Driven, self-motivated, and always looking for ways to continuously optimize our go-to-market approach and execution.
• Highly creative, decisive and driven to win.
• Great balance of strategic thinking while executing with speed and precision.
• Business acumen and results oriented.

• Experience and understanding with work solutions for midsize and enterprise companies.
• Ability to achieve and exceed business plan metrics while developing new market and product categories.
• Experience in translating complex product discussions and updates into clear, value-based messaging and sales artifacts.
• Experience working with sales leadership and the overall field organization to support revenue growth and competitive differentiation.
• A collaborative team player able to influence / manage through well-developed, cross-functional communication skills and cultural awareness in a matrix organization.
• A blend of technical understanding with the ability to deliver the right high-level message.

Certinia annually assesses our compensation and benefits strategies to ensure a best-in-class total rewards package. New hire base pay is dependent on job-related, non-discriminatory factors such as experience, tenure, growth potential, team parity, geo, etc. Base pay is one part of the Total Rewards that Certinia provides to compensate and recognizes employees for their work. Certinia provides other elements including best-in-class benefits, variable pay offerings, remote work opportunities, flexible time off, parental leave, 401(k), HSA and FSA plans, and more. 

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Certinia is an affirmative action and equal opportunity employer. As an equal opportunity employer, Certinia does not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, marital status, religion, national origin, ancestry, age, disability, military or veteran status, genetic information or any other basis protected by applicable federal, state, or local laws. Certinia also has an accommodation process to reasonably accommodate applicants and employees with disabilities. For more information or if you have a need, contact [email protected]. If applicable under the San Francisco Fair Chance Ordinance or any other applicable federal, state, or local law, Certinia considers qualified applicants with arrest and conviction records for employment.