Content Strategist

Porch Group is a leading vertical software and insurance platform and is positioned to be the best partner to help homebuyers move, maintain, and fully protect their homes. We offer differentiated products and services, with homeowners insurance at the center of this relationship. We differentiate and look to win in the massive and growing homeowners insurance opportunity by 1) providing the best services for homebuyers, 2) led by advantaged underwriting in insurance, 3) to protect the whole home.

As a leader in the home services software-as-a-service (“SaaS”) space, we’ve built deep relationships with approximately 30 thousand companies that are key to the home-buying transaction, such as home inspectors, mortgage companies, and title companies.

In 2020, Porch Group rang the Nasdaq bell and began trading under the ticker symbol PRCH. We are looking to build a truly great company and are JUST GETTING STARTED.

Job Title: Content Strategist
Location: United States
Workplace Type: Remote

Job Summary
We are seeking a highly skilled Content Strategist to join our marketing team. This role is perfect for someone passionate about storytelling, experienced in content creation, and adept at bringing a brand's voice to life across multiple channels. The ideal candidate will have a background in SEO content, a balance of strategic thinking, and hands-on execution. You will collaborate with internal teams to create content that resonates with our audience, contributing fresh ideas and driving results. If you're excited about diving into projects, exploring new creative strategies, and working in a high-performing team, this is the role for you.

What You Will Do As A Content Strategist

Strategic Content Ideation & Execution

• Collaborate with the Senior Content Editor to brainstorm and develop innovative content ideas that align with business and brand objectives across multiple brands and diverse audiences.

• Write and/or edit content that meets strategic goals, ensuring clarity, engagement, and actionable insights.

• Take ownership of key content initiatives, partnering with subject matter experts and stakeholders to produce high-quality deliverables.

• Use SEO expertise to develop content templates and briefs that improve organic search performance while maintaining consistency and quality.

Digital PR & Thought Leadership Content

• Collaborate with the Senior Content Editor on thought leadership content strategy and execution, including data studies, surveys, statistics pages, and other research-driven content.

• Write or oversee PR-driven content that establishes the company as an industry thought leader.

• Ensure PR-driven content is engaging, accurate, and consistent with brand messaging.

Content Partnerships

• Own and create high-value content that will be shared with external or internal partners for publication across their platforms.

• Work with content partners to ensure messaging aligns with the brand, while maximizing audience engagement.

Brand Storytelling & Copywriting

• Serve as an in-house expert on branded copywriting for impactful content such as landing pages, direct emails, and marketing materials.

• Ensure consistency in brand messaging and voice across all content formats and platforms.

• Develop compelling, creative narratives that make our brands relatable and engaging for our audience.

• Conduct audience research, analyze engagement data, and experiment with content formats to strengthen connections across platforms.

Social Media Collaboration

• Help shape and evolve the company’s social media strategy, focusing on building brand presence and distributing content effectively.

• Collaborate with the paid demand team to align content strategy with social media ad spend, ensuring maximum engagement and ROI.

• Develop and test content strategies aimed at driving engagement and measuring effectiveness across social platforms.

What You Will Bring As A Content Strategist

• A Bachelor’s Degree with 4+ years of experience, or 5+ years of experience in content strategy, brand marketing, or a related field.

• Experience in SEO-driven content strategy and best practices in digital marketing.

• Exceptional storytelling and copywriting skills, with the ability to craft narratives that resonate with target audiences.

• Experience developing and maintaining brand voice and messaging across multiple channels.

• Strong collaborative mindset with the ability to work cross-functionally and partner with leadership on content strategy.

• Ability to distill complex ideas into engaging, accessible content.

• Bonus Background in PR content creation and social media strategy.

The application window for this position is anticipated to close in 2 weeks (10 business days) from 03/11/2025. Please know this may change based on business and interviewing needs.

At this time, Porch Group does not consider applicants from the following states for remote positions: Alaska, Arkansas, Delaware, Hawaii, Iowa, Maine, Mississippi, Montana, New Hampshire, and West Virginia.

What You Will Get As A Porch Group Team Member 

Pay Range*: $63,800 - $85,000 Annually 

*Please know your actual pay at Porch will reflect a number of factors among which are your work experience and skillsets, job-related knowledge, alignment with market and our Porch employees, as well as your geographic location.   

Our benefits package will provide you with comprehensive coverage for your health, life, and financial wellbeing.  

• Our traditional healthcare benefits include three (3) Medical plan options, two (2) Dental plan options, and a Vision plan from which to choose.

• Critical Illness, Hospital Indemnity and Accident plans are offered on a voluntary basis.

• We offer pre-tax savings options including a partially employer funded Health Savings Account and employee Flexible Savings Accounts including healthcare, dependent care, and transportation savings options.

• We provide company paid Basic Life and AD&D, Short and Long-Term Disability benefits. We also offer Voluntary Life and AD&D plans.

• Both traditional and Roth 401(k) plans are available with a discretionary employer match.

• Headspace is part of our employer paid wellbeing program and provides employees and their families access to on demand guided meditation and mindfulness exercises, mental health coaching, clinical care and online access to confidential resources including will preparation.

• Brio Health is another employer paid wellbeing tool that offers quarterly wellness challenges and prizes.

• LifeBalance is a free resource to employees and their families for year-round discounts on things like gym memberships, travel, appliances, movies, pet insurance and more.

• Our wellness programs include flexible paid vacation, company-paid holidays of typically nine per year, paid sick time, paid parental leave, identity theft program, travel assistance, and fitness and other discounts programs.

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What’s next?

Submit your application and our Porch Group Talent Acquisition team will be reviewing your application shortly! If your resume gets us intrigued, we will look to connect with you for a chat to learn more about your background, and then possibly invite you to have virtual interviews. What's important to call out is that we want to make sure not only that you're the right person for us, but also that we're the right next step for you, so come prepared with all the questions you have!

Porch is committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work.

Porch is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances.

Porch Group is an E-Verify employer. E-Verify is a web-based system that allows an employer to determine an employee's eligibility to work in the US using information reported on an employee's Form I-9. The E-Verify system confirms eligibility with both the Social Security Administration (SSA) and Department of Homeland Security (DHS). For more information, please go to the USCIS E-Verify website.