Sr. Demand Generation Manager

Ready to join the future of work?

Become part of a remote and hybrid first*, global company spanning across the Americas, Europe, and Asia for A Job That Works for You. You will become among 2000+ Guardians worldwide, embracing YOUR unique approach to work. 🌎

Our vision of the future of work is “Work In Any Way” which offers flexibility for where you work, it empowers you to define your ideal work environment, unbound by the traditional notions of what work should look like. Most importantly, it puts people first! 🤩

Role overview

We are looking for a Senior Demand Generation Manager, to join our high-performing marketing team. In this pivotal role, you will develop and execute high-impact growth strategies aimed at achieving our ambitious business targets. An experienced strategic marketer, you will take our demand generation engine to the next level by driving measurable impact on awareness, consideration, acquisition, and conversion.

As a key player in the marketing team, you will work closely with senior stakeholders, cross-functional teams, and external agencies to deliver high-impact campaigns. You will bring strong analytical skills, agility, and a customer-focused mindset to drive success across a variety of channels, on- and offline.

If you are passionate about crafting results-driven marketing strategies and thrive in a dynamic, fast-paced environment, we’d love to hear from you!

Key Responsibilities:

• Demand Generation Strategy: Develop and execute integrated B2B campaigns with precise metrics, goals, targeting, and tactics. Channels include paid search (SEM), organic search (SEO), email, social, events, content, and more.
• Campaign Optimization: Continuously monitor, test, and optimize growth programs to improve performance, enhance conversion, and deliver measurable results.
• Cross-Functional Collaboration: Work closely with Sales, Product, Marketing, and other teams to communicate a unified value proposition across campaigns and ensure that tactics are aligned with business goals and customer needs.
• Stakeholder Management: Present and collaborate with senior leadership, providing insights, recommendations, and updates on campaign performance and alignment with business growth.
• Agency Management: Collaborate with external agencies and vendors to execute campaigns effectively, ensuring they are in line with our brand and goals.
• Market Analysis: Leverage data analytics and customer insights to define target audience segments, identify growth opportunities, and refine campaign messaging.
• Lead Nurturing: In partnership with Customer Marketing and Sales, implement lead scoring and nurture strategies that move prospects through the funnel and drive high-quality pipeline growth.
• Reporting & Metrics: Provide regular performance reports, KPIs, and campaign analysis to key stakeholders, ensuring visibility into the effectiveness of demand generation initiatives.

Required Experience & Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 8-10 years of experience in demand generation / growth marketing, digital marketing, or performance marketing, ideally with experience in B2B environments.
• Strong understanding of growth marketing channels (SEO, SEM, email marketing, social media, content marketing) and demand generation best practices.
• Proven track record of designing, executing, and optimizing high-impact demand generation campaigns that generate qualified leads (MQLs, SQLs) and contribute to revenue growth.
• Significant experience in marketing technology (martech) including Google tools (Analytics, Search Console), paid media platforms (Google Ads, LinkedIn Ads) and CRM systems (e.g., Salesforce). Understanding of marketing automation and email tools (i.e., Pardot) a plus.
• Strong analytical skills, with the ability to craft reporting, interpret data and make data-driven strategy decisions.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
• Experience in a fast-growing, tech, or SaaS company a plus. Knowledge of B2B customer behavior is also a plus.

Required Soft Skills:

• Analytical Mindset: Strong ability to analyze marketing performance, extract insights, and drive data-driven decision-making.
• Collaboration & Influence: Ability to work effectively with senior stakeholders, cross-functional teams, and external partners to align goals and execute strategies.
• Agility & Adaptability: Thrive in a fast-paced, dynamic environment, quickly adjusting strategies based on feedback, market changes, and performance data.
• Communication Skills: Excellent written and verbal communication skills, with the ability to present ideas, results, and recommendations clearly to senior leadership.
• Results-Oriented: A focus on achieving KPIs and business outcomes, with a constant drive for improvement and high performance.
• Creative Problem-Solving: Ability to think creatively to overcome challenges and identify new opportunities for demand generation.
• Attention to Detail: High attention to detail and ability to manage complex campaigns without losing sight of quality.

Who we are and what we do: 

Safeguard Global is…Global! We help 1500+ companies hire, manage, and pay employees in 170+ countries. Join us to meet diverse talent, explore new cultures, and connect with amazing folks from around the globe. ✈️

Our Global Benefits 

• 👨‍💻 Autonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work.
• 🧑‍🍼 Bonding Leave: Enjoy paid leave to bond with your new family member.  
• 🎁 2 Charitable Days: Contribute to causes you believe in.  
• 🏆 Reward & Recognition Program: Be rewarded for your success and championing our values.  
• 💰 Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan. 
• 🏢 Coworking Space: Need to meet with a client, utilize admin services or just get out of the house? We’ve got you covered with flexible workspace options based on location.

Why become a Guardian: 

• ✈️ International Environment: Grow your network internationally and collaborate across the world. Interact, discover cultures, and tap into local expertise.  
• ⭐ Our Culture: We emphasize the people factor in everything we do. Our nurturing culture ensures your ideas reach our leaders and your contributions get the recognition they deserve.
• 📚 Learning: We support your continuous growth by providing access to 2 learning platforms, where you can learn at your own pace. 

Next Steps: 

To express your interest, please click on the following link. We wish you the best with your application. Our Guardian promise to you is to keep in touch to arrange the next stage should your application meet the position's requirements, and or a gentle update if you have been unsuccessful at this time. 

Welcome to the Future of Work!

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At Safeguard Global, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and Guardians.