Offer summary

Qualifications:

Minimum of 7 years of public relations and reputation management experience, preferably in health or wellness sectors., Strong written, editing, verbal, and presentation skills tailored for diverse audiences., Highly motivated self-starter with the ability to work independently in a fast-paced environment., Team player with a passion for health and wellness..

Key responsabilities:

Lead brand credibility programming and storytelling to enhance public perception and mitigate risks.

Oversee Nutrafol’s reputation communications process across various platforms.

Establish relationships with influential voices in media and trade associations.

Develop crisis communication plans and track cultural and consumer trends to position Nutrafol as an industry leader.

Job description

#KeepGrowing with Nutrafol

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

Nutrafol is looking for an ambitious, strategic public relations professional to lead its brand reputation communications efforts. This role is built around proactively driving brand love and shaping public perception in the rapidly evolving earned media space, while also getting ahead of the conversations that impact our business on a daily basis.

The Senior PR Manager, Brand Reputation will be an integral part of the Nutrafol Brand Marketing team, partnering closely with the Director of PR & Communications, on the development of plans that drive our brand narrative and reinforce Nutrafol’s position with the experts who are driving discourse.

The role requires regular collaboration with key cross-functional partners (Brand, Social Media & Digital Reputation, Partnerships, Influencer, Professional Marketing and Clinical Affairs), in addition to working closely with company spokespersons, executive leadership and agency partners.

Responsibilities

Lead brand credibility programming and storytelling designed to enhance perceptions, increase favorability and safeguard against risks internally and externally
Oversee and evolve Nutrafol’s reputation communications process and reporting framework across platforms (e.g. social media, PR, online reviews, customer feedback and scientific journals)
Establish and maintain relationships with influential voices and organizations across traditional and non-traditional media, influencers, medical experts and trade associations
Develop crisis communication plans and protocols to run and mitigate reputational risks, and provide guidance and support during crisis situations
Track the cultural landscape, competitive environment and consumer trends to ensure that Nutrafol is positioned as an industry leader
Analyze and identify strengths, weaknesses, opportunities and threats in current work flow and regularly share updates with cross-functional partners to build upon and improve our processe

Requirements

Minimum of 7 years of public relations and reputation management experience (in-house or agency) with a focus in health, wellness or consumer products
Strong written, editing, verbal, and presentation skills, including the ability to translate and tailor communications for a variety of audiences (e.g. consumer, influencer, medical community/healthcare provider)
Highly motivated, self-starter with ability to work independently
Proven track record of navigating and thriving in an ever-changing, fast-paced environment
Team player mentality with the mindset that no task is too small
Passion for the health and wellness industry

Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Salary Range:

$125,000—$135,000 USD