Growth / Paid Media Consultant

Department: Growth

Location: Remote - United States

Compensation: $125.00 - $175.00 / hour

Description

Company Description

Mechanism is an early-stage venture studio that partners with entrepreneurs to launch and scale ambitious companies.

In our model, we identify and validate opportunities before creating every business. We then provide the growth expertise to gain early traction and the business support to establish positive unit economics, profitability, and scale.

In addition to investment and strategic guidance, we offer extensive operational support for our startups in critical areas, including Growth, Product, Operations, People, Finance, and Legal. Our in-house experts are at the top of their fields and are here to provide world-class support and expertise in helping our startups get off the ground and scale.

As a team, we have deep expertise across growth marketing, and it's a fundamental part of our company-wide culture. When it comes to launching and scaling companies, we don't guess. We engineer.

Position Description

Mechanism is seeking a Growth Consultant with paid media agency experience to consult on the paid customer acquisition efforts across multiple high-growth startups in our portfolio. As a Growth Consultant, you will be responsible for providing strategic feedback on our acquisition efforts and partnering with CEOs to grow the portfolio companies. Additionally, you will partner with our internal team to consult on new company launches.

We are looking for an analytical and results-driven marketing expert with a strong track record of success in driving growth through paid media channels. In addition to being a strategic partner and hands-on marketer, you will be a proven leader who thinks strategically about paid media in an AI-driven world. You will guide the team to be successful in this quickly evolving environment and actively drive initiatives to uplevel the team's strategy and operations. You will have a passion for entrepreneurship, a hunger for engineering growth, and be committed to continuous learning and improvement.

Your ability to analyze data and develop and execute strategies will be crucial to success in this role. You will work closely with CEOs and other stakeholders to ensure that all acquisition campaigns are aligned with their overall business objectives, and you will be responsible for delivering measurable results against KPIs. You will also collaborate with the SEO, partnerships, and lifecycle team leads to develop integrated marketing campaigns that drive growth across all channels.

If you are a strategic thinker with a passion for growth and a track record of success, we encourage you to apply for this exciting opportunity to lead a dynamic and fast-paced team.

Key Responsibilities

Daily Job Duties

• Partner with portfolio company CEOs to develop strategy recommendations and implement initiatives.
• You will take full ownership of managing multiple PPC campaigns for various portfolio companies, owning strategy, operations, and reporting, in partnership with the in-house paid media team.
• You will create, optimize, and scale campaigns across various paid media channels, mainly Meta and Google. This will involve optimizing across auto-bidding algorithms, creative testing, keyword match types, and audience targeting to improve campaign performance.
• You will test new relevant ad inventory for our companies and develop our best practices for these flows (e.g., TikTok marketing).
• You will explore opportunities to leverage AI and implement these to uplevel campaign set-up and management, creative testing, and the team's operational efficiency.
• You will be responsible for structuring, running, and reporting on A/B tests to scale campaigns and optimize spend efficiency. Your ability to effectively structure tests and analyze the results will be key in making data-driven recommendations and fostering a culture of continuous learning.
• You will provide performance reports to the CEOs on how you are tracking against the brands' growth goals. You will use this information to identify and recommend actionable opportunities for improvement.
• You should be comfortable making recommendations in ambiguous environments with incomplete or unclear information. You should be open to evolving your thinking and recommendations as you collect more data.
• You will confidently educate portfolio company CEOs on paid media and effectively communicate the reasoning behind your strategy recommendations and findings.
  
  

Skills, Knowledge And Expertise

Who You Are

• You are a growth expert who loves growth, building systems, and solving hard problems in the zero-to-one stage.
• You have a strong analytical mindset and love working with data and analytics to inform your decision-making. You believe that data-driven insights are key to making the best decisions and prioritize them over intuition.
• You're able to design and implement campaigns that effectively target the right audience with the right messaging, resulting in increased user engagement and conversion rates. Your experience includes a deep understanding of the mechanics of Meta ads, PPC campaigns, including bid management, audience testing, creative asset building, and auto-bidding strategies.
• You thrive in a high-velocity, outcome-oriented environment. You can simplify complicated concepts and foster an environment of efficiency, learning, and fun.
• You should be comfortable making recommendations in ambiguous environments with incomplete or unclear information. You should be open to evolving your thinking and recommendations as you collect more data.
• You have the ability to seamlessly context-switch between portfolio companies in order to develop and execute on performance strategies that meet each company's needs.
• You're eager to find integrated opportunities across other core areas (i.e - SEO, Partnerships, Retention, Product) to uplevel our performance and value.
• You have excellent verbal and written communication skills and can effectively communicate with CEOs and stakeholders. You tailor your communications to the appropriate audience, ensuring that your messages are clear, concise, and impactful.
  
  

What You'll Bring

• Paid media agency experience working with D2C clients across industries and business models.
• 4+ years of strategic and operational experience scaling Google and Meta Ads inventory, with a focus on building in the zero-to-one stage.
• A deep understanding of the importance of using return on ad spend (ROAS) as a key performance indicator (KPI). You understand that the ultimate goal of any PPC campaign is to generate revenue for the business, and ROAS is a critical metric that allows you to track the effectiveness of your advertising spend in generating that revenue.
• Exposure to growth marketing areas beyond paid media, such as product marketing, SEO, and retention marketing. This will help you have a more holistic view of growth, enabling you to identify cross-channel opportunities and develop a comprehensive growth strategy.
  
  

Benefits

Time Commitment

This role is part-time and will need to overlap with US ET for the majority of the workday.

Location

We are fully remote – you can work wherever you're most productive. We are unable to provide Visa or work permit sponsorship at this time.

Compensation

Our compensation packages are competitive against the market rate and designed to make this your dream job for the short and long term.

For candidates located in New York, Washington, Colorado, California, and Illinois, the base salary range is $125/hr - $175/hr. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location.