Assoc. Product Marketing Manager

We’re reinventing the market research industry. Let’s reinvent it together.

At Numerator, we believe tomorrow’s success starts with today’s market intelligence. We empower the world’s leading brands and retailers with unmatched insights into consumer behavior and the influencers that drive it.

We are looking for a product marketer that is curious, a self-starter and ready to roll up their sleeves to make an impact on the Numerator business. As an Associate Product Marketing Manager, you will help grow Numerator's revenue by becoming a trusted partner of product management, sales, marketing and services teams through your knowledge of our products, deep customer/prospect understanding, and ability to distill crisp value-oriented stories from complex information.

As Associate Product Marketing Manager, you will help grow Numerator revenue by providing:

• Customers with clear, compelling information on products
• Sales with the required positioning, training, sales tools and customer tools
• Marketing with information on our products and product-related materials to support our integrated marketing plans
• Product teams with partnership on developing product positioning, communications and program materials
  
  

What You’ll Do:

• Partner with cross-functional stakeholders to help develop and execute the go-to-market strategies for new products and product enhancements
• Develop product messaging that differentiates new products from others in the market
• Create product content such as case studies, videos, website copy, social ads, and blog posts
• Communicate the value of new products to the sales team and develop sales tools that facilitate the selling process
• Brief other marketing teams on product development and new products
• Own existing customer communication (e.g., for new features/functions, sunsetting, etc.) and partner with customer success on training as needed
• Do primary research on competitor messaging and work with product management to understand competitive product and service offerings, acting as needed
• Speak and present about products to external and internal audiences as required
• Manage sales enablement platform to maximize discoverability and usage of sales collateral
• Manage external product perception e.g., in product review forums (G2Crowd)
• Collaborate with the marketing team to plan industry events and product roadshows
  
  

What You'll Bring to Numerator

• Collaborative skills: As an associate product marketing manager, you will be a key partner across stakeholders in sales, product and marketing. You will have to work with these teams across the organization to drive internal alignment and successful go to market launch plans for product enhancement and new product launches.
• Communication skills: Both speaking and writing abilities have to be tapped in this role. You will have to present or co-present internally about new products, as well as write engaging copy to tell the ‘story’ of products across various marketing channels.
• Proactive nature: Working in a fast paced environment, the associate product marketing manager will have a proactive and curious approach to the products they oversee. Identifying, validating, and surfacing new opportunities or considerations to grow their products.
• Research skills: A crucial part of being an associate product marketing manager is gaining insight into customer needs and experiences. Analysis of data, surveys and customer interviews will be part of this mix and you need to be well acquainted with these techniques.
  
  

What We Offer

• An inclusive and collaborative company culture- we work in an open environment while working together to get things done, and adapt to the changing needs as they come.
• Market competitive total compensation package.
• Volunteer time off and charitable donation matching.
• Regular hackathons to build your own projects and work with people across the entire company.
• Strong support for career growth, including mentorship programs, leadership training, access to conferences and employee resource groups.
• Great benefits package including health/vision/dental, exceptional maternity leave coverage, unlimited PTO, flexible schedule, 401K/RRSPs matching, and more.
  
  

If this sounds like something you would like to be part of, we'd love for you to apply! Don't worry if you think that you don't meet all the qualifications here. The tools, technology and methodologies we use are constantly changing and we value talent and interest over specific experience.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by the law.

While this position can be remote, Numerator is only able to hire in many, but not all, states and provinces. In certain cases, if you are not located in a specific area where Numerator is able to hire, you may not be eligible for employment.