Offer summary

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field preferred., Experience with marketing technology tools like Iterable, Braze.io, or HubSpot., Strong project management skills and proficiency with tools like Asana or ClickUp., Excellent written and verbal communication skills..

Key responsabilities:

Develop and execute multi-channel marketing campaigns to drive engagement and retention.

Manage communications and resources for CareDriver community engagement programs.

Conduct A/B testing to improve lifecycle metrics and engagement strategies.

Collaborate with the Growth Marketing team to analyze data and refine marketing strategies.

Job description

At HopSkipDrive, our goal is to create opportunity for all through mobility.

We’re a technology company that solves complex transportation challenges where there is a heightened need for safety, equity, and care. Through our marketplace, we connect kids, older adults, or anyone needing extra support to highly-vetted caregivers on wheels. Through our software, we solve the biggest transportation challenges facing schools and school districts around the country.

Founded by three moms as a solution to their own transportation challenges, we’ve now facilitated more than 3.3 million rides and operate across over 13 states across the country. We continue to expand at a rapid pace, making the Inc. 5000 list four times, as well as the Deloitte 500 Fast-Growing Technology list. HopSkipDrive is a Series D company and has raised $100M in funding to date.

Who We Are

The Lifecycle and Community Marketing Associate will play a key role in both the Lifecycle Marketing and CareDriver Community Engagement teams, helping to foster a strong sense of community while also driving CareDriver growth, engagement and retention. Through customized communication campaigns, community programs, and incentives, this role will ensure that CareDrivers feel informed, engaged, and supported.

The Lifecycle and Community Marketing Associate will support the CareDriver community by:

Developing and executing multi-channel marketing campaigns (email, SMS, push notifications, web, and social media) to drive engagement and retention.
Managing communications and resources for the CareDriver community engagement programs, such as the mentorship program, third party partnerships and more.
Supporting and optimizing incentive programs to enhance CareDriver engagement.
Writing and curating content for social media, website newsfeeds, and direct communication channels.
Conducting A/B testing to improve key lifecycle metrics and engagement strategies.
Tracking budgets and issuing payments related to CareDriver community engagement programs.
Partnering with Growth Marketing team members to analyze data and uncover insights to refine marketing strategies.
Collaborating cross-functionally to align community-building and lifecycle marketing initiatives with broader company objectives.

Who You Are

The Lifecycle and Community Marketing Associate will be the primary point of contact for initiatives and programs related to the CareDriver community. This person will:

Be highly organized with strong project management skills to execute campaigns and initiatives efficiently.
Have excellent written and verbal communication skills for engaging with internal teams and external audiences.
Thrive in a fast-paced environment and demonstrate adaptability to changing priorities.
Be proactive in identifying and implementing process improvements.
Have a data-driven mindset, leveraging insights to optimize marketing strategies.
Demonstrate empathy and a customer-first approach in all communications.
Have experience with marketing technology tools like Iterable (preferred), Braze.io, or HubSpot.
Have experience with project management tools like Asana, ClickUp, or Monday.com.
Be motivated by HopSkipDrive’s mission and embody the company’s core values.

Our Investment In You

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer flexible vacation, medical, dental, vision and life insurance, 401(k), FSA, and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential. HopSkipDrive is proud to operate as a drug-free workplace. HopSkipDrive is also committed to fair and equitable compensation practices. The salary range for this role in Los Angeles, CA is $70,000 - $81,000. This position is remote and, as such, compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by several factors such as a candidate’s relevant work experience, skill set, certifications, and specific work location. The total compensation package for this role also includes equity stock options.

HopSkipDrive is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected class.

* This role will be fully remote in one of the following states AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, MA, MD, MI, MN, MO, NC, NJ, NM, NV, NY, OH, OK, OR, SC, TN, TX, UT, VA, WA, WI**

Required profile