Staff Product Growth Designer

Roofr is seeking a Staff Product Growth Designer to lead design initiatives that accelerate user acquisition, engagement, and retention. As a key member of our design team, you will collaborate with product managers, engineers, data scientists, and other stakeholders to craft user-centric designs that drive measurable business outcomes. This role demands a balance of being data-driven, creative problem-solving, and hands-on execution. You will be instrumental in shaping the future of our platform by designing seamless experiences that highlight value and remove friction for our users.

What you'll get to do:

• Lead the end-to-end design process for growth initiatives across web and mobile experiences,.
• Design and execute experiments (e.g., A/B tests) to optimize onboarding flows, activation loops, and cross-platform adoption,.
• Use data-driven insights (qualitative and quantitative) to inform design decisions and improve user experiences.
• Create user flows, wireframes, prototypes, high-fidelity mockups, and other design deliverables.
• Collaborate closely with cross-functional teams to align on goals and deliver impactful solutions.
• Contribute to Roofr’s experimentation pipeline by proposing new ideas and sharing learnings from past experiments.
• Continuously raise the bar for design quality through feedback sessions, critiques, and collaboration.
• Build AI-enhanced workflows and use AI to be productive

 Key Mindset & Skills:

• Business Acumen: Think like a Product Manager. Be deeply aware of business context and user needs, Iterative Experimentation: Thrive in ambiguity, willingness to operate in uncharted territories, and optimize for learning
• Data-Driven Decision Making: Use data to craft user narratives and drive impactful metrics (e.g., activation, engagement, retention), balancing insights with creative problem-solving.
• Collaborative Impact: Embrace failure as a learning opportunity, share findings to improve processes, and influence and elevate Growth and Design teams by contributing to experimentation pipelines.

What you bring to the role:

• 8+ years of experience in growth-focused product design (e.g., running experiments to optimize metrics like activation or retention)
• Ability to balance user needs with business goals while delivering high-quality designs efficiently.
• A strong portfolio showcasing expertise in data-informed UX/UI design with measurable business impact.
• Proficiency in cross-platform design (web and mobile) using tools like Figma  (AI tool experience a massive plus).
• Experience conducting user research (e.g., interviews or usability tests) and synthesizing findings into actionable insights.
• Exceptional communication skills with the ability to articulate design concepts clearly to stakeholders.
• A hypothesis-driven mindset with comfort navigating ambiguity in a dynamic startup environment when data is simply not available. 
• Strong visual design skills with attention to detail.
• Last but not the least, AI-forwardness

Bonus Points:

• Experience designing for CRM or similar SaaS platforms.
• Familiarity with design systems and contributing to their evolution—extra points for the ability to contribute to components in Storybook.
• Experience working in fast-paced startup environments.
• A track record of taking risks with innovative solutions that drive growth.