Product Marketing Manager

About LG Ad Solutions

LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with today's ever-evolving digital media landscape.

The Opportunity

The Product Marketing Manager is a solutions engineer, storyteller, content creator and liaison between Technical and Revenue teams. This role requires a strategic mindset, OEM experience and keen knowledge of Advertiser challenges to craft positioning and develop a cohesive GTM strategy for our solutions. 

Product Marketers play an important role at LG Ad Solutions, serving as a critical liaison between Product, Engineering and Revenue teams to drive our vision forward across the organization and in the marketplace. 

As a Product Marketing Manager, you are empowered to take ownership in crafting customer-centric solutions and educate internal teams and clients. You will help the Product team understand customer challenges, and partner with Revenue teams to see the impact of your work on growing and expanding our client base. 

Responsibilities

• Build in-depth understanding of Agency and Brand customers, the unique personas within each cohort, and competitors in the marketplace. Stay current on buy-side measurement and optimization initiatives to ensure product-market fit for our solutions.

• Craft narratives and define our unique value proposition to help Revenue teams effectively communicate and educate prospective customers. 

• Produce premium, scalable content including platform demos, sales presentations, product sheets, FAQs, and training materials to both educate and evangelize our solutions to internal and external audiences.

• Educate internal teams on our solutions and benefits because you, better than anyone, knows the ins and outs of our offerings and can most effectively communicate the value they deliver.

• Function as the “Go-To” technical expert for the Revenue team and continuously enable them to sell the solutions with your technical guidance and expertise.

• Work cross-functionally with Product, Engineering and Revenue teams to bring solutions through the entire GTM process and align the product roadmap with current and future market needs.

• Collaborate with the broader Marketing team on initiatives to amplify product marketing efforts across channels, including thought leadership and content creation.

• Consult and advise on the viability of proposed initiatives to improve the deployment of a GTM process.

Requirements

• Minimum 5 years experience at an agency, brand or platform in a product marketing, media strategy or measurement role. 

• Excellent written and verbal communication skills with an ability to present complex concepts in a compelling and digestible way to both technical and non-technical audiences.

• Self starter with a passion for staying on top of industry news and the competitive landscape. You can easily identify how current trends will impact a business moving forward.

• Demonstrated experience being resourceful, action and detail-oriented despite ambiguity in order to deliver results.

• Aptitude for adaptation and desire to constantly learn and evolve solutions to reflect the changing landscape.

• Proven track record working cross-functionally in an agile environment to achieve organizational goals.

LG Ad Solutions provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws.

We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to careers@lgads.tv to let us know the nature of your request.