Job description

12Go is a leading online travel agency, providing seamless booking experiences for travelers worldwide. Our platform offers a wide range of transportation options, including trains, buses, ferries, and flights, to help customers travel conveniently and affordably.

We are seeking a dynamic and experienced Product Manager to join our team and lead the marketing domain. The ideal candidate will have a strong background in product management within the marketing field, with a focus on driving tangible, impactful actions based on data-driven insights. Reporting directly to the CPO, the Product Manager will be responsible for optimizing marketing strategies, improving conversion rates, and maximizing demand through continuous experimentation and optimization.

Requirements

Minimum of 3 years of experience in product management in the marketing domain.
Deep knowledge of marketing web analytics tools, such as Google Analytics, Mixpanel, or similar platforms.
Proficiency in SEM/SEO techniques to improve search engine visibility and drive organic and paid traffic.
Experience in Conversion Rate Optimization (CRO) to optimize website performance and increase conversion rates.
Familiarity with demand optimization strategies to maximize customer acquisition and retention.
Knowledge of agile product management practices and experience in running product teams in an agile organization.
Fluent in English, with excellent communication and collaboration skills
Familiarity with SQL and ability to independently deep dive on the data to extract meaningful insights.

Nice to Have:

Experience of working with any advertising APIs (Google Ads, Meta Ads, or similar).
Knowledge of Content, Email, Social Media, and CRM marketing strategies and tools.
Experience in product marketing, including positioning, messaging, and go-to-market strategies.
Ability to speak Russian fluently, to facilitate communication with Russian-speaking stakeholders.

Responsibilities:

Manage the product backlog, prioritize features and initiatives, and communicate the product vision to cross-functional teams.
Utilize marketing web analytics tools to gather insights, identify opportunities, and drive data-driven decision-making.
Collaborate with cross-functional teams, including design, engineering, and marketing, to deliver high-impact product improvements.
Monitor and analyze key performance indicators (KPIs) to track progress and identify areas for improvement.
Stay updated on industry trends and best practices in product management and marketing, and incorporate them into our strategies and processes.
Develop and execute SEM/SEO strategies to improve search engine visibility and drive targeted traffic to the platform.
Implement Conversion Rate Optimization (CRO) techniques to optimize website performance and increase conversion rates.
Drive demand optimization initiatives to maximize customer acquisition and retention.

Benefits