Offer summary

Qualifications:

Bachelor’s degree in computer science, Information Technology, Marketing, or a related field., Proven experience in marketing automation, particularly with Salesforce Marketing Cloud., Proficiency in SQL for query development and audience segmentation, and AMPscript for dynamic content., Strong problem-solving skills and effective communication abilities to collaborate with cross-functional teams..

Key responsabilities:

Develop and optimize marketing automation workflows and customer journeys within Salesforce Marketing Cloud.

Collaborate with marketing teams to align automation workflows with campaign objectives and provide insights on customer behavior.

Conduct testing and QA of automation workflows to ensure accuracy and optimize based on performance metrics.

Ensure compliance with data protection regulations and document processes for future reference.

Job description

Looking for an opportunity with a dynamic, fun, and goal-oriented company? We’re growing quickly and we’re looking for some not-so-typical talent to join our team.

Progress Residential® is the largest providers of high-quality, single-family rental homes in the United States. With more than 90,000 homes across some of the fastest-growing markets, our residents appreciate the flexibility, freedom, and convenience of living in a single-family home without the obligations of home ownership.

Progress is committed to making the home rental process easy and enjoyable for the residents we serve by empowering our team members and investing in innovative systems and technology. Our portfolio has continued to grow substantially the past few years and we see increasing demand for professionally managed single-family rental homes and anticipate continued growth.

Employment with Progress Residential is conditional on a satisfactory background and drug screen.

Text ProgressJobs to 25000 and you can chat with our Recruiting Assistant Kate who can help you find jobs, apply for jobs and answer your questions.

Job Summary

The Demand Generation Automation Specialist will report to the Director of Resident Communications within the Brand/Communications team. This role bridges technical expertise and marketing strategy, focusing on the development and optimization of marketing automation workflows and integrations within Salesforce Marketing Cloud. The ideal candidate will possess strong technical skills to implement, test, and optimize automated marketing solutions, while also contributing to campaign strategy and execution. This role is pivotal in driving customer engagement and supporting the broader marketing objectives through data-driven automation.

Essential Functions

Marketing Automation Development:

Write and manage SQL queries for audience segmentation and data analysis.

Design, develop, and implement marketing automation workflows and customer journeys within Salesforce Marketing Cloud.

Build and maintain API integrations to ensure seamless communication between Salesforce Marketing Cloud and other platforms.

Campaign Support & Strategy:

Collaborate with marketing teams to align automation workflows with campaign objectives.

Customize and personalize email and SMS content using AMPscript based on audience segmentation.

Provide insights on customer behavior and campaign performance to inform marketing strategies.

Testing & Optimization:

Conduct thorough testing and QA of automation workflows to ensure accuracy and functionality.

Optimize triggered actions and automation rules based on performance metrics and customer interactions.

Compliance & Documentation:

Ensure all workflows and data management practices comply with data protection regulations and marketing standards.

Document processes, workflows, and troubleshooting steps for future reference.

Qualifications

Bachelor’s degree in computer science, Information Technology, Marketing, or a related field.

Proven experience in marketing automation, with a strong understanding of Salesforce Marketing Cloud.

Proficiency in:

SQL for query development and audience segmentation.

AMPscript for dynamic email and SMS content.

REST and SOAP APIs for integrations.

Familiarity with CRM systems and marketing concepts.

Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Developer, Marketing Cloud Email Specialist) preferred.

Strong problem-solving skills and attention to detail.

Effective communication and collaboration skills to work with cross-functional teams.

What you can expect from us:

Progress Residential® offers all the financial and non-financial incentives you would expect from an innovative real estate investment and management firm:

In addition to outstanding training, we host quarterly summits and town hall meetings to encourage growth, knowledge sharing and a good time. After all, it’s about progress, not perfection.
We offer competitive compensation, including a performance-based bonus.
Our generous benefits package includes comprehensive healthcare coverage for you and your family, parental leave, paid time off, 401k match, 10 paid holidays and much more.

Closing Statement:
This summary is not an all-inclusive description of job duties. Other job duties and responsibilities may also be assigned by the incumbent’s supervisor at any time based upon Company need.

Progress Residential® is a proud Equal Opportunity employer, m/f/d/v.