Offer summary

Qualifications:

7-10 years of experience in Customer Marketing, Lifecycle Marketing, or Retention Marketing., Proven track record in B2B SaaS, SMB eCommerce, or Retail industries., Strong experience in email marketing, customer engagement tools, and CRM platforms., Excellent communication and storytelling skills to build strong customer relationships..

Key responsabilities:

Develop targeted campaigns to increase expansion revenue from existing customers.

Design newsletters, webinars, and training sessions to keep customers informed and engaged.

Build automated onboarding sequences to improve user activation and reduce churn.

Act as the voice of the customer, gathering feedback to inform product and marketing strategies.

Job description

Role Overview:

As a Customer Marketing Manager, you will own and execute strategies to drive upsell, cross-sell, retention, and customer engagement. You will work closely with customer success, product, and sales teams to improve onboarding, customer communication, and long-term loyalty.

What You'll Do:

Upsell & Cross-Sell

Develop targeted campaigns to increase expansion revenue from existing customers.
Implement segmentation-based marketing to identify upsell opportunities.
Partner with sales and customer success to support revenue growth initiatives.

Customer Engagement & Retention

Design newsletters, webinars, and training sessions to keep customers informed and engaged.
Lead product roadmap sessions to enhance customer loyalty and advocacy.
Establish customer marketing programs to improve NPS, product adoption, and retention rates.

Onboarding & Nurture Campaigns

Build automated onboarding sequences to improve user activation and reduce churn.
Develop personalized customer journeys to enhance engagement and long-term value.
Analyze customer behavior data to optimize lifecycle marketing strategies.

Customer Communication & Advocacy

Act as the voice of the customer, gathering feedback to inform product and marketing strategies.
Drive case studies, testimonials, and referral programs to amplify customer success.
Collaborate with CSMs and product teams to ensure effective customer messaging.

What You Bring to the Table:

7-10 years of experience in Customer Marketing, Lifecycle Marketing, or Retention Marketing.
Proven track record in B2B SaaS, SMB eCommerce, or Retail industries (preferred).
Strong experience in email marketing, customer engagement tools, and CRM platforms.
Ability to create data-driven marketing strategies to drive upsell, retention, and engagement.
Hands-on experience with customer journey mapping, onboarding automation, and loyalty programs.
Preferred experience with HubSpot, Intercom, Gainsight,Customer.io and Google analytics.
Excellent communication and storytelling skills to build strong customer relationships.

Location:

This position is 100% remote in India, and a reliable internet connection is necessary to complete job duties.

Compensation:

INR 25.00 LPA - INR 35.00 LPA

Required profile