Marketing Manager

Description

Company Overview

Prime Line, the Hard Goods Division of S&S Activewear, is a premier provider of promotional products, and accessories, offering a diverse range of customizable solutions for businesses and organizations. With a steadfast commitment to innovation, quality, and service, Prime Line helps brands create lasting impressions. For more information, visit primeline.com

Position Summary

The Marketing Manager will be responsible for leading strategic direction and execution of assigned marketing projects and programs.  This involves selecting tactical elements that meet the laid out strategic direction, week of, day of, month of demand program development.  In addition, the position will serve as a cross-functional liaison to aid other departments in development of marketing programs.  The position requires strong leadership (staff management a plus); strong writing analytical and communication skills and the ability to work independently.

Responsibilities

• Independent project management and leadership

• Development of milestones and deliverables

• Identify and oversee Brand Growth Programs

  • Identify opportunities for growth

  • Tie customers to products and opportunities

• Research opportunities

  • Develop campaigns to reach the targeted, segmented audience

  • Creation of promotional pieces associated with the campaign

  • Identify and measure appropriate metrics for the campaign(s)

• Monitor program metrics

• Creation and monitoring of marketing campaigns designed to increase our wallet share and profit

  • Work closely with the Creative Team to create effective, efficient marketing plans and timelines

  • Identify key business growth opportunities

  • Research and present new marketing techniques 

• Sales Team Interaction

  • Interaction and partnership with the sales team to develop and deliver tools to aid in the selling process

  • Aid in the development of sales training tools

  • Aid in the development of tradeshow marketing materials

Qualifications

Qualifications

• Bachelor’s degree required. MBA or master’s degree in related fields preferred

• 5-7 years’ experience in Promotional Industry required

• Previous Email Service Provider(ESP) automation experience required

  • Ideally worked with Klaviyo

• Customer-centric marketing preferred

• Must be proactive, analytical problem solver and strategic thinker.

• Strong time management and project management skills a must.

• Excellent written and verbal communications skills required.

• Advanced Excel is required.

• Must be able to travel 10% of the time.

Benefits

We offer competitive pay and a comprehensive benefits package to those who qualify. This may include:

• Medical, dental, vision and life insurance.
• Employee Assistance Program (EAP).
• Flexible Spending Account (FSA).
• 401(k)with company match.
• Company-paid Life Insurance and Short-Term Disability Insurance.
• Paid Time Off (Holidays, Vacation, and Personal/Sick).
• Employee Purchasing Program.
• Career Development and Tuition Reimbursement.

S & S| Prime is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. For more information about our commitment to equal employment opportunity, please review EEO is the Law EEO is the Law Poster Supplement.  S & S | Prime Line participates in the E-Verify program. Please click below to learn more about the E-Verify program. E-Verify Participation Poster (English and Spanish) Right to Work Poster .