Granicus connects governments with the people they serve by providing the first and only civic engagement platform for the public sector. Over 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that turns government missions into quantifiable results. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

The Company

Serving the People Who Serve the People

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and their constituents together. We are on a mission to support our customers by meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers powering an unmatched Subscriber Network that uses our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

Want to know more? See more of what we do here.

Granicus Australia/New Zealand (ANZ) is looking for a tenured Marketing Manager for our government and destination platform and cloud-based software. This role will work closely with the global marketing team in the region, ANZ sales leadership, and the executive team to develop and continually refine our ANZ marketing strategy and execution.

You will be accountable for our marketing success in ANZ. You will plan and coordinate our execution utilizing both local in-country resources and the support from global product marketing, content, digital marketing, and design teams. You will turn our strategy into real-life activities to deliver the right content at the right time based on insights into the local market and competitors.

The Marketing Manager is responsible for demand generation, events, and Account-Based Marketing (ABM) campaigns that drive revenue for the ANZ business. As the owner of ANZ marketing, you'll develop, implement, and measure full-funnel campaigns focusing on awareness, demand generation, meeting market-specific goals, and accelerating pipeline/revenue growth. This position is based in our Melbourne office or remotely within ANZ.

**Candidates must live in Australia or New Zealand & have Australian / NZ Citizenship or Perm. Resident Alien status to be considered. This is due to the government-related work our clients perform. **

#Australia/NZ

What your impact will look like:

Perform continuous market research to identify trends and challenges within the market to inform thought leadership and sales campaign messaging across government and destination segments

Provide strategy and execution for the ANZ market, including working with the ANZ leadership team and other leaders to create and execute marketing plans

Analyze the ANZ market, our customers, buyers and competitors and identify actionable insights and priorities to maximize our success

Generate leads that turn into opportunities and pipeline for the ANZ sales team

Own, analyze and communicate the strategy, execution and metrics of the demand generation funnel, including inquiries, MQLs, SALs, SQLs and pipeline.

Create, develop, implement and optimize full-funnel, integrated demand generation campaigns using best practice approaches

Write and communicate market messages in a variety of media: eBooks, whitepapers, webinars, infographics, advertisements, email and more

Work with the sales organization to drive upcoming marketing campaigns and gather feedback on program performance and sales needs

Coordinate with the Business Development Team to monitor campaign efficacy and optimize inbound and outbound sales to support the business in lead generation and pipeline creation

Develop product positioning and messaging that differentiates our products in the market

Plan the launch of new products and releases and manage the cross-functional implementation of the plan

Develop product and solution-oriented content including positioning, pitch decks, other sales-facing materials, website content, videos, blogs, and webinars

Perform competitive research to profile our key competitors

Work closely with the Marketing Team to develop product-specific demand generation in close coordination with existing verticals and thought leadership campaigns

Plan and coordinate the priorities and support required from global product marketing, content, digital marketing and design teams

Support the wider global Granicus marketing team in defining full-funnel content marketing strategies spanning long-form documents (eBooks, whitepapers), blogs, events, tradeshows, user groups, webinars, infographics, videos, etc. in integrated campaigns, leading to revenue growth

Develop Account-Based Marketing strategy and execution for priority accounts

Drive partner strategy to identify and drive demand generation and funnel building activities that drive pipeline

Perform other relevant duties as required

You will love this role if you have / are:

Degree in marketing, business, government, or a relevant field

Manager level or abovewith 5+ years of experience of marketing within a SaaS company in the ANZ region

Public sector and/or destination marketing experienceis preferred

An enthusiastic, high-energy self-starter who leads by example and can execute marketing strategy and plans with minimal oversight and direction

Strong writing and communication skills

Experience working directly with sales teams to support their goals and initiatives

Exceptional interpersonal skills to build internal and external relationshipsacross a global organization

Ability to thrive in a lean, self-propelling, proactive environment

Commitment to diversity of thought and consideration of different ideas

Security and Privacy Requirements:

Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program

Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Benefits for you:

A flexible working environment. This is a remote working role

Quarterly "unplug" days, a paid day off from the company to relax and recharge

The opportunity to work with an established, global GovTech leader with a unique value proposition and platform offering

Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!

Security and Privacy Requirements

- Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.

- Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.

The Team

- We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.

The Culture

- At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be

a part of our journey.

- A few culture highlights include – Employee Resource Groups to encourage diverse voices

- Coffee with Mark sessions – Our employees get to interact with our CEO on very important and

sometimes difficult issues ranging from mental health to work-life balance and current affairs.

- Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.-=- - We bring in special guests from time to time to discuss issues that impact our employee

population

The Impact

- We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.

Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status regarding public assistance, familial status, military or veteran status or any other status protected by applicable law.

ANZ Marketing Manager, Software Solutions

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