Offer summary

Qualifications:

Bachelor's degree in Marketing, Business, or a related field., Strong writing and messaging skills for market-facing content., Good understanding of Knowledge Management technology and AI landscape., Experience with competitive research and analytics..

Key responsabilities:

Craft and execute go-to-market strategies for assigned products.

Create compelling content and communications for customers and internal stakeholders.

Collaborate cross-functionally with sales, customer success, and product teams.

Translate product roadmaps and conduct market intelligence analysis.

Job description

Description

At Upland Software, you’ll find smart, creative teams who love working together to deliver value for our customers, and a global culture of growth and possibility. Our operating model has always supported remote work—and as we keep growing and evolving our workplace, that won’t change. We’re passionate. We’re proactive. We take pride in our work, and we love a good challenge. Sound like you?

Opportunity Summary:

At Upland Knowledge and Contact Center Management, we provide world-class knowledge management and contact center solutions to organizations across the globe. The successful candidate will be part of a dynamic team that turns technical information about our 5 products into high quality content, through insight, storytelling, passion and analytics.

Primary Responsibilities:

As a valued member of our dynamic Knowledge and Contact Center Management product marketing team, you will be the go-to person for your own product within our portfolio. You will play an integral part in crafting strategy, gathering intel, and creating content to support both our customers and internal stakeholders. You’ll not only work closely with your product marketing teammates, but also cross-functionally with teams including customer success, sales, product, and marketing.

The product marketing manager role is a critical component in creating and executing effective go to market strategies. Our goal is to combine consistency and scalability across our portfolio while also celebrating the uniqueness of each product. This includes responsibilities such as translating product roadmaps, planning and executing product launches, creating compelling content, distilling market and competitive intelligence, creating internal and customer-facing communications, as well as delivering effective sales enablement programs.

Requirements:

Customer-centric, inquisitive mindset
Ability to contribute to the wider success of the team with your superpowers
Clear and compelling writing and messaging skills, including for market-facing content including blogs, guides, one-pagers and slide decks
Good understanding of Knowledge Management technology and methodologies
Good understanding of the evolving AI landscape
Ability to translate product and technical content into customer-facing messaging and communications
Competitive and market research and analytics skills
Ability to learn and understand the technical side of software products
Effective cross-functional collaboration, including across sales, customer success, product, and marketing teams
Strong communication skills, including market-facing and with internal stakeholders
Ability to develop and execute a variety of business strategies, including marketing, product and go to market strategies
Strong usage of Microsoft Office, especially Powerpoint and Excel

Desired Skills:

Experience with Adobe Creative Cloud, including InDesign, Photoshop and Premier Pro
Understanding of contact center software and the general market and competitive landscape
Experience of translating data into actionable insights
Salesforce experience, especially in utilizing reporting capabilities

Upland Software (Nasdaq: UPLD) is a leader in cloud-based tools for digital transformation. To learn more, visit www.uplandsoftware.com.

Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected status.

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