Vice President, Corporate Communications

COMPANY PROFILE

Great Minds, a mission driven Public Benefit Corporation, brings teachers and scholars together to craft exemplary instructional materials that inspire joy in teaching and learning. Our English curriculum, Wit & Wisdom®, Eureka Math™ and PhD Science™, all support teachers as they take students beyond rote learning to provide a deeper, more complete understanding of the humanities, mathematics, and the sciences. Founded in 2007, Great Minds now employs more than 1,000 people.

For additional information please visit: www.greatminds.org

OUR MARKET POSITION

Great Minds’ Eureka Math is the most widely used curriculum in the history of American education. It enjoys an unrivaled 40+ net promoter score. Eureka and its sister products, Wit & Wisdom English and PhD Science, embrace much higher expectations for all students and all teachers. In a market dominated by scripted, procedural materials that drive expectations down, Great Minds produces curricula that celebrate knowledge, respect the craft of teaching, and acknowledge the true capabilities of students.

Job Purpose

The Vice President of Corporate Communications will lead external and internal  communications planning and execution in support of business goals and organizational growth. Working closely with the executive team, including the CEO, this role will ensure a unified, compelling communication strategy that aligns with Great Minds’ growth, mission, and impact in the K-12 education sector.

Responsibilities

• Strategic Communications Leadership:

  o   Partner with senior leadership to define corporate messaging, narrative, and brand identity in accordance with the business strategic plan and in response to market conditions.

  • Oversee the creation and implementation of Great Minds' master brand strategy and ensure alignment across all communications.

  • Manage content creation, including press releases, blog posts, whitepapers, and thought leadership articles, ensuring all materials align with the company’s voice and strategic objectives.

• Brand Positioning & Reputation Management:

  • Protect and elevate the company’s brand and reputation across all markets.

  • Lead the creation and enforcement of the brand’s visual identity, communications style guides, and playbooks to ensure consistency across all communication channels.

  • Develop and execute thought leadership and brand campaigns to highlight company milestones, product launches, and educational leadership.

• External Communications & Media Relations:

  • Lead media relations efforts, building relationships with key journalists, influencers, and media outlets.

  • Secure high-impact media coverage, thought leadership placements, and speaking opportunities to amplify the company’s visibility.

  • Manage crisis communications and media issues, ensuring effective responses to challenges or reputational risks.

• Internal Communications & Executive Messaging:

  • Lead external executive communications for key moments such as leadership transitions, company reorganizations, and major organization initiatives.

  • Partner with HR internal communications on market dynamics to keep employees informed, engaged, and aligned with company priorities

• Event Strategy & Execution:

  • Collaborate with sales and marketing teams to execute industry events, conferences, and webinars that showcase Great Minds’ products, thought leadership, and educational mission.

  • Ensure events are aligned with the overall communication strategy, delivering value to both internal and external audiences.

• Analytics & Reporting:

  • Track and analyze communication campaign effectiveness, media coverage, and engagement metrics.

  • Provide regular reports to senior leadership on key performance indicators, using data to optimize future strategies.