Inside Sales Representative (Trusted Advisor)

About Sonida Senior Living

Sonida Senior Living is one of the nation’s leading operators of independent living, assisted living and memory care communities for senior adults. The Company operates 94 communities that are home to nearly 11,000 residents across 20 states providing comfortable, safe, affordable communities where residents can form friendships, enjoy new experiences and receive personalized care from dedicated team members who treat them family.

Job Description

The Inside Sales Representative is a critical team member in our sales organization, providing a best-in-class experience for potential resident families as they begin the process to find an appropriate senior living community. The Inside Sales Representative must be seen as a Trusted Advisor and help potential residents understand the process and understand the SSL options based on their needs. Inside Sales Representatives should have experience in the senior living space, working with potential resident families to place in appropriate senior living communities. The Inside Sales Representative needs a team-first attitude and approach and needs to work well with local Sales Directors and referral source organizations.

Responsibilities

The Inside Sales Representative/Trusted Advisor will have several core responsibilities:

• Take incoming inquiries from APFM, Caring.com, Sonida Web and others for potential resident families, and guide them through the process of finding a home in the SSL portfolio.
• Must prioritize speed to lead practices.
• Key objective is to book in-person (occasional virtual) tours between prospect families and community Sales Directors (or designated on-site back-ups) **Ability to have strong conversion in this area.
• Ensure potential resident families have necessary information to attend tour by providing day-before or day-of reminders, and follow-up with potential resident families after engaging with community tour
• Work within a given geography, and team with Sales Directors from the associated communities, as well as appropriate referral organizations (A Place For Mom, Caring, etc.)
• Must be knowledgeable about each community the TA supports. Pricing, availability, LOC, amenities, etc.
• Must have excellent communication skills with prospective families and the community teams.
• Provide general information about senior living, and the process of finding a new home – Inside Sales Representative should be viewed as a trusted advisor.
• Remote work opportunity with the potential for some travel and or time spent in communities.
• Must be dedicated to excellent CRM knowledge and use.
• Must be able to work as needed with sales directors to move families toward a MI.
• Occasional support in training Sales Director with best practice sharing and CRM support.
  
  

Education And Experience

• Bachelor's degree in business, communication, marketing or related field
• Minimum of 10+ years in a sales and marketing function, preferably in the senior living space.
  
  

Skill/knowledge Requirements

• Ability to quickly understand industry-specific sales and market dynamics and incorporate knowledge into all initiatives.
• Ability to work closely with local CLTs, with emphasis on the Sales Directors, while working closely with colleagues at the home office; and Operations leadership.
• Effective written and oral communication skills.
• Ability to complete multiple tasks and high volume of work on deadline
• Strong proficiency with PC programs including Microsoft Word, Excel, PowerPoint and Outlook and designated CRM (Yardi, Welcome Home or other)