Content Marketing & SEO Manager

Job Title: Content Marketing & SEO Manager

Location: Fully Remote, Philippines/India

Salary: $5.00 - $8.00 per hour based on experience

Schedule: Monday to Friday, 40 hours per week, Eastern Standard Time

Job Type: Full-Time

About Us:

AbroadWorks is a fast growing global enterprise with established operations in the United States, India, and the Philippines. We specialize in providing both service-based solutions and advanced tech to help North American organizations in finding, onboarding, and managing global talent easily.

Our Offerings:

Global Staffing Services: Currently, the majority of our revenue is generated through our comprehensive global staffing services, which cater to the diverse needs of our clients.

Technology Solutions: Looking ahead, our strategic focus is to expand our footprint in the software sector, leveraging our technology to improve global human capital and talent management processes.

Job Description:

As a Content Marketing & SEO Manager, you will lead the development and execution of content marketing and SEO strategies. This role is ideal for candidates with a strong background in content marketing, search engine optimization, and experience in B2B SaaS, no-code/low-code, or enterprise technology sectors. The ideal candidate will be a strategic thinker and skilled storyteller, capable of creating and optimizing high-quality content that drives organic growth, generates leads, and positions the company as an industry thought leader.

Requirements:

• 3-5+ years of proven experience in content marketing and SEO, ideally in no-code/low-code, SaaS, DevOps, or enterprise technology industries.
• 5+ years in paid advertising across platforms like Google and LinkedIn.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Expertise with marketing automation tools (e.g., HubSpot, Marketo), analytics platforms (e.g., Google Analytics), and CMS platforms (e.g., WordPress, Webflow).
• Proficiency with SEO tools such as SEMrush, Ahrefs, or Moz.
• Strong writing, editing, and storytelling skills, with a portfolio of published work.
• Advanced understanding of SEO best practices, keyword strategies, and digital marketing tactics.
• Hands-on experience with AI-driven tools for content creation and strategy development.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

• Experience with B2B SaaS content marketing and enterprise lead generation.
• Familiarity with AI, automation trends, and technical topics like DevOps and requirements management.
• Background in link-building, off-page SEO, and domain authority strategies.
• Knowledge of tools like Azure DevOps and similar software development platforms.
• Strong technical writing skills for enterprise audiences.

Key Responsibilities:

• Develop and implement a comprehensive content marketing strategy aligned with business goals and buyer personas.
• Identify key themes, topics, and distribution channels to maximize reach and engagement.
• Create and manage high-quality, engaging content, including blog posts, whitepapers, case studies, webinars, videos, landing pages, and social media content.
• Collaborate with cross-functional teams (product marketing, sales, customer success, and technical teams) to ensure content aligns with business objectives and resonates with the target audience.
• Establish the company as a thought leader in no-code/low-code, DevOps, and enterprise SaaS industries by producing authoritative and insightful content.
• Develop and implement content-driven lead generation campaigns, optimizing for lead generation metrics such as MQLs and SQLs.
• Create and execute a robust SEO strategy to drive organic traffic growth, improve search engine rankings, and enhance overall visibility.
• Conduct keyword research, competitor analysis, and implement on-page and off-page SEO strategies, including optimizing content structure, meta tags, and technical SEO elements.
• Leverage SEO tools such as SEMrush, Ahrefs, or Moz to monitor and analyze performance, including organic traffic, keyword rankings, and backlinks.
• Stay up-to-date with SEO trends, such as Search Generative Experience (SGE), and integrate them into content and SEO strategies.
• Optimize all content for SEO best practices to enhance search engine performance and ensure alignment with user intent.
• Leverage AI-driven tools for content ideation, personalization, and performance tracking.
• Use analytics platforms (Google Analytics, Google Search Console, etc.) to track performance metrics, including organic traffic growth, social media engagement, and content ROI.
• Provide regular reports on key performance indicators (KPIs) such as organic traffic growth, keyword rankings, MQL/SQL conversion rates, and social media engagement.
• Use insights from performance analysis to adjust and improve content strategies and production efficiency.
• Develop and optimize technical content that positions the company as a leader in SaaS, no-code/low-code, and enterprise technology solutions, including DevOps and requirements management.
• Collaborate with internal experts to create technically accurate and engaging content tailored to enterprise audiences.
• Explore guest blogging, partnerships, and link-building opportunities to enhance domain authority and industry visibility.
• Manage content calendars and ensure timely delivery of all assets.
• Coordinate with designers, developers, and other stakeholders to ensure cohesive branding and content delivery.
• Support the preparation of materials such as marketing flyers, whitepapers, and product-focused collateral.

Successful candidates for this role will be rewarded with the following benefits:

• A total of five paid vacation days per year (additional days can be taken unpaid).
• A 5% raise per year guaranteed (additional raises or bonuses may be given for outstanding performance).
• A paid 15-minute break for every 4 hours of work.
• Healthcare benefits after 2 months of full-time work.

* Vacation days increase by 1 vacation day per year. I.e. after one year of work, the total paid vacation days on year 2 would be six, on year 3 seven, etc.

Our main focus is to build an energized and motivated workforce where our AbroadWorkers are happy and satisfied with their jobs and growth opportunities.

We are looking forward to making you a part of our team!

Thank you for your time and interest.