Marketing Communications Manager

Location: Fully remote; able to work during US business hours

Classification: Full-time, exempt employee

Salary: $40.00 - $49.00 per hour

Welcome to Miaplaza! 

Miaplaza’s vision is to elevate online learning by applying the most successful approaches in virtual education to create an accessible and inclusive homeschool curriculum and online high school where all students can be successful. Our K-8 platforms include Miacademy, Always Icecream, and Clever Dragons, and our 9-12 options include MiaPrep and MiaPrep Online High School.

We're seeking a dynamic Marketing Communications Manager to help drive our Marketing endeavors with dynamic writing, analytical skills, and campaign management abilities.

A Day in the Role:

• Communications and Content Strategy

  • Strategize, write, and implement social media engagement and email marketing campaigns

  • Write multi-channel content that demonstrates measurable brand engagement and conversion lift

  • Develop targeted communication strategies for internal and external audiences

• Brand Awareness and Positioning

  • Craft comprehensive marketing content that align with brand objectives, including email, social posts, paid ads, etc

  • Create consistent brand narratives across all communication platforms

  • Manage brand guidelines and visual identity standards

• Market Insights and Community Activation

  • Implement social listening strategies to capture real-time digital conversations

  • Transform customer feedback into actionable strategic insights

  • Nurture online communities through targeted engagement tactics

• Strategic Partnerships and Growth Initiatives

  • Track and optimize performance metrics for each marketing channel

  • Build strategic alliances that extend brand reach and credibility

• Team and Collaborative Leadership

  • Support the buildout of a high-quality Marketing Communications team

  • Collaborate with Customer Success, Product, and other teams to drive marketing initiatives

The ideal candidate brings:

• Experience with affiliate marketing programs or advanced influencer marketing strategies

• Knowledge of or experience in EdTech

• Portfolio showcasing versatile content creation across formats and channels

• Communications experience with the following tools:

  • Digital marketing platforms (Meta Ads, Google Ads)

  • Analytics tools (Google Analytics, Amplitude)

  • Marketing automation platforms (Unbounce)

  • Social media management tools (Agorapulse)

  • Design tools (Canva, Figma)