Job description

Our client, a fast-growing brand focused on digital marketing and eCommerce growth, is seeking a TikTok Growth Marketer to manage and scale ad campaigns on TikTok and the TikTok Creator Marketplace. This role requires a deep understanding of TikTok’s advertising ecosystem, data-driven performance marketing, and creative ad execution. If you are savvy with TikTok ads, thrive on optimizing campaigns for growth, and have a pulse on TikTok trends, we encourage you to apply.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM PST

Key Responsibilities

TikTok Ad Campaign Management: Set up, run, and optimize paid ad campaigns on TikTok Ads Manager to maximize performance.
Performance Tracking & Optimization: Continuously monitor ad performance, A/B test creatives, and adjust targeting strategies to achieve higher engagement and ROI.
TikTok Creator Marketplace Management: Oversee creator collaborations, manage influencer partnerships, and leverage UGC content to enhance ad performance.
Ad Creative Development: Collaborate with designers and content creators to develop high-converting ad creatives, including video ads and static promotions.
Audience Targeting & Segmentation: Utilize TikTok’s audience insights to define and refine the ideal customer profile (ICP) for precise targeting.
Trend Analysis & Innovation: Stay ahead of TikTok trends, ad formats, and algorithm updates to inform strategy and enhance ad effectiveness.
Budget Management & Scaling: Allocate ad spend efficiently to ensure optimal cost per acquisition (CPA) and return on ad spend (ROAS).
Reporting & Data Insights: Generate performance reports, analyze key metrics, and provide strategic recommendations for campaign improvements.

Qualifications

Experience

2+ years of experience in paid social media advertising, with a focus on TikTok Ads.
Proven track record of scaling ad campaigns on TikTok and optimizing for conversions.
Proficiency in TikTok Ads Manager and the TikTok Creator Marketplace.

Skills

Strong data analysis skills with the ability to track, interpret, and optimize campaign performance.
Ability to create and test high-performing ad creatives (UGC, video ads, static ads).
Audience targeting and segmentation expertise, leveraging TikTok’s ad tools for effective reach.
Proficiency in A/B testing, ad budgeting, and bid strategy optimization.
Knowledge of influencer marketing strategies and leveraging creators for ad amplification.

Traits

Highly analytical and data-driven, with a strong performance marketing mindset.
Creative and trend-savvy, with a deep understanding of TikTok culture and viral content.
Proactive and self-motivated, able to manage campaigns independently while optimizing for growth.
Adaptable and fast learner, staying ahead of TikTok’s evolving ad landscape.

What Success Looks Like

Scalable Campaign Performance: Consistently increasing ad conversions and lowering CPA through strategic ad optimizations.
High-Engagement Ads: TikTok ads that drive strong engagement, clicks, and user interactions.
Effective Creator Collaborations: Well-managed partnerships within the TikTok Creator Marketplace leading to successful UGC-driven ad campaigns.
Data-Driven Decision Making: Campaigns that are continuously improved based on real-time performance tracking and audience insights.
ROI-Optimized Ad Spend: Maximizing return on ad spend (ROAS) and achieving efficient budget allocation.

Opportunity

This is an exciting opportunity to own and scale TikTok ad campaigns for a fast-growing brand. As a TikTok Growth Marketer, you will play a critical role in optimizing paid media strategies, managing influencer collaborations, and driving high-performing ad campaigns. If you are obsessed with TikTok marketing, have a performance-driven approach, and are ready to make an impact, we encourage you to apply.