Social Media Specialist - (ZR_20110_JOB)

This is a remote position.

Responsibilities:

• Manage and create content for Instagram, Facebook, and Pinterest accounts
  

• Schedule and post social media content across all platforms
  

• Write weekly blog posts related to fitness and app features
  

• Compose and send weekly newsletters to app subscribers
  

• Reach out to influencers for app promotion and partnerships
  

• Create graphics and short video content for social media posts
  

• Monitor and engage with user comments and direct messages
  

• Analyze social media metrics and provide regular performance reports
  

• Collaborate with the team on new app features and marketing strategies
  

Requirements:

• Proven experience in social media management and content creation
  

• Excellent writing skills in English (Spanish proficiency is a plus)
  

• Proficiency in graphic design tools, especially Canva
  

• Familiarity with social media scheduling and analytics tools
  

• Understanding of current social media trends and best practices
  

• Experience with influencer outreach and collaboration
  

• Ability to work independently and manage multiple projects
  

• Knowledge of or interest in fitness and wellness industries
  

Scope:

• Develop and implement a cohesive social media strategy across all platforms
  

• Increase social media engagement and follower growth by 20% quarterly
  

• Produce 4-5 high-quality social media posts per week for each platform
  

• Write and publish one blog post per week (500-1000 words)
  

• Create and send one engaging newsletter per week to app subscribers
  

• Establish partnerships with at least 5 relevant influencers per month
  

• Maintain a consistent brand voice and aesthetic across all digital touchpoints
  

• Provide monthly analytics reports on social media performance and growth
  

• Monday to Friday anywhere between 9 AM to 3 PM (20 hours per week)