Sr. Manager, Conversion Marketing

About ISACA: ISACA is a professional association and learning organization powered by a passionate community of more than 170,000 members and technology professionals around the world, who work in digital trust fields such as information security, governance, assurance, risk, privacy, and quality. For more than 50 years, ISACA has equipped these individuals and enterprises with the knowledge, credentials, education, training, and community to progress their careers, transform their organizations, and build a more trusted and ethical digital world. Come join an organization with an inspiring mission, a pay for performance culture, and top-shelf benefits plans. Overview:

The Senior Manager, Conversion Marketing is responsible for leading ISACA’s post-purchase/conversion marketing strategy and initiatives, with a focus on increasing customer lifetime value and driving revenue growth through strategic cross-sell opportunities. In this role, s/he will be responsible for developing and executing highly targeted cross-sell campaigns that enhance the post-purchase experience, build customer loyalty, and optimize revenue from existing customers.

 

This person will leverage customer and career journey mapping to identify key touchpoints for cross-sell offers and collaborate cross-functionally with product, sales, customer success, marketing to create personalized, data-driven campaigns. This is a strategic role requiring a deep understanding  of customer behavior, data analytics, and marketing automation, along with a proven track record of leading revenue-generating post-purchase marketing initiatives.

Responsibilities:

• Cross-Sell Strategy:
  • Lead the development of a comprehensive post-purchase cross-sell strategy that aligns with business objectives and drives incremental revenue.
  • Identify and capitalize on opportunities for cross-selling complementary products such as certifications, membership, CPE, and conferences at key post-purchase stages.
  • Manage end-to-end strategy of cross-sell campaigns across digital channels.
• Customer & Career Journey Mapping:
  • Develop and maintain customer journey maps for key customer/member segments, with a focus on post-purchase (conversion) behaviors, ensuring alignment to ISACA’s overall career journey map
  • Identify touchpoints where cross-sell offers can provide the most value and enhance customer/member satisfaction.
  • Leverage customer/member segmentation and behavior analysis to personalize cross-sell offers and improve conversion rates.
• Data-Driven Campaign Optimization:
  • Utilize data analytics, customer insights, and purchase behavior to drive the creation of personalized, relevant cross-sell offers.
  • Measure and analyze key performance metrics to optimize campaign performance.
  • Continuously test and refine cross-sell strategies through A/B testing, customer/member feedback, and performance analysis.
  • Manage the budget and analyze and report on marketing campaigns. Develop metrics and KPIs to measure the success of initiatives; adjust as necessary for all campaigns.
• Supervisory Responsibility:
  • Hires, trains, develops, and evaluates direct reports ensuring staff maintain and have opportunity to develop knowledge and skills necessary to drive ISACA’s success as well as their own. 

Qualifications:

Required Field of Study:

• Bachelors degree from an accredited university

 

Minimum Years of Experience Required:

• 8-10 years

 

Description of Minimum Experience Required:

• Prepare and execute marketing campaigns
• Managing and leading a team in a cross-functional environment
• Develop marketing ROI scorecards
• Message development in a content or knowledge- based marketing environment
• Develop and manage marketing budget

Preferred Field of Study:

• Masters or Bachelors degree from an accredited university

 

Preferred Years of Experience:

• 10+

 

Description of Preferred Experience:

• B2C & B2B technology marketing
• Strong experience and proven success in messaging and positioning of product value and differentiation, creative development, and campaign execution to enterprise audiences
• Expertise in content writing and simplifying complex concepts into easily understood and value-driven messaging
• Project management skills and ability to manage multiple competing priorities in a dynamic and global environment
• Salesforce or other CRM experience
• Professional Association/volunteer engagement
• Global/international marketing
• Non-profit

Competencies/Skills Required:

• Excellent verbal/written communication skills
• Excellent project management and organizational skills with the ability to handle multiple projects at once while completing quality work on a timely basis
• Comfort in working in a team-oriented, consensus-driven environment
• Exceptional customer service skills
• Cultural sensitivity/awareness
• Proven computer skills including Word, Excel, and PowerPoint
• Ability to analyze data for marketing decision making purposes
• Ability to excel in a rapidly changing environment
• Ability to handle a variety of responsibilities simultaneously and to set priorities to complete assignments in an efficient, accurate and timely manner
• Ability to identify potential problems and proactively generate ideas for acceptable solutions, then initiate same
• Collaboration and team building

Travel Requirements:

<5% - Valid passport and travel internationally via air required.

Equal Opportunity Employer (EEO): ISACA is proud to be an equal opportunity employer. ISACA is committed to building an environment of diversity, equity, and inclusion where equal employment opportunities are available to all applicants and employees without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, age, ancestry, disability, genetic information, citizenship, sexual orientation, veteran status, marital status, familial status, military discharge status, or any other characteristic or status protected by federal, state, or local law. We support an inclusive workplace where employees excel based on merit, qualifications, experience, and ability.