Senior Manager, Third Party Events & National Programs

About the Role

As a member of the Global Strategic Events team, you will own or support a variety of physical, virtual, and hybrid customer-facing and internal events. You will partner with the Strategic Events team and other internal stakeholding groups (Field & Channel Marketing, Sales Dev, Brand Creative, Content, Product Marketing, Marketing Ops, and others) to implement and evolve a third party event strategy, and will drive how Abnormal shows up at third party events. You will build critical relationships and responsibilities with other delivery teams, business partners, and stakeholders. This requires a deep understanding of our business, team objectives, and Marketing goals at Abnormal Security.

This role will report to the Director of Global Strategic Events and can be based anywhere in the US. 

What you’ll do

• Refine, implement, and iterate of a global third party events strategy that aligns with overall business objectives, brand awareness efforts, sales goals, and market expansion plans
• Identify the conference landscape where we need to show up, and create abnormally memorable activations that drive both pipeline and brand awareness
• Support the creation, planning, and execution of Abnormal’s presence at large-scale, high-impact events and experiences globally
• Help define event best practices for the entire organization, managing an “events in a box” program for use by internal stakeholders
• Support the implementation and execution of first party events, when needed
• Understand the goals and objectives of the event programs you support and align deliverables to meet those goals
• Lead cross-functional teams and external partners to deliver high-quality events within budget
• Primary communicator and link between stakeholders and the team, including managing expectations for deliverables across multiple events at once
• Effectively communicate status, changes, and dependencies to applicable stakeholders throughout the planning process for multiple programs simultaneously 
• Regularly inspect and analyze success for the entire post-event lifecycle to identify trends and inform strategic decisions, continuously optimizing based on performance metrics and feedback

Must have:

• Minimum 7+ years of experience in event marketing and tradeshow sponsorship strategy development/execution, ideally in the B2B SaaS ecosystem (cyber security experience a plus), with 2+ years in a leadership role
• Proven track record of building or supporting highly regarded, creative and unique event experiences at large 3rd party events across multiple global markets
• Knowledge with virtual event platforms and/or event registration systems (3+ years)
• A self-starter who manages their time efficiently across multiple projects
• Highly accountable with strong ability to anticipate potential roadblocks and troubleshoot in advance
• Resourceful and a strong team player who thrives in a fast-paced environment with the ability to prioritize, pivot, and problem solve
• Exceptional interpersonal skills and the ability to operate in a highly matrixed environment that builds trust with peers, executives, vendors, and team members of all levels across the organization
• Detail-oriented, team-oriented with the ability to think integratively and prioritize ruthlessly
• A strong and effective verbal and written communicator. 
• Experience managing budgets creatively and frugally, maximizing for greatest impact and ROI
• Good-humored and positive; a can-do attitude and an “ownership” mentality is required 
• Willing to travel ~20% (domestic and global)

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