Job description

Job Description:

Responsibilities:

Contribute to managing/emerging and Distribution segment channel revenue by aligning marketing strategy with sales goals for assigned partners.
Through innovative, integrated marketing campaigns with assigned partners, deliver on channel lead generation goals and drive through-partner demand for solutions.
Ensure partners execute ongoing lead nurture campaigns.
Work with the sales and technical counter parts in candidates assigned PODs to develop revenue growth and market development strategies for assigned partners.
Scale and amplify the brand and marketing strategy through the channel.
Ensure partners are strategically focused and aligned with marketing goals.
Ensure a balanced representation of solutions and vertical market focus for partners in the region.
Coordinate with field marketing programs and campaigns teams to support goals, with and through the channel.
Advocate for partners within marketing (and other departments) including Alliances
Contribute data driven culture.
Drive consumption of scale and Global programs for channel partner marketing reach.
Leverage tools such as the Partner Demand Center to scale partner marketing for partners without access to MDF.
Develop and manage events with partners such as webinars, conference sponsorships, and in-person events.
Manage partner MDF budget, requests and claims as relevant.
Measure and report on partner marketing effectiveness.
Support the channel team in delivering tools and education to partners.

Team Coordination and Management:

Requirements:

Minimum preferably four-years’ channel/partner marketing experience.
Minimum of one-year B2B software marketing experience.
Proven ability to develop marketing strategies and the end-to-end programs that will fulfill strategic goals.
Enthusiastic and motivated self-starter with a proven ability to multitask and work under pressure.
Strong written and verbal communication skills are essential.
Strong relationship skills with the ability to manage relationships at all levels of the organization.
Ability to effectively work independently and as part of a team with remote colleagues and partners.
Experience with Salesforce, Google Sheets/Excel, SplashThat, Microsoft.
Ability to work cross-functionally to serve as virtual team lead.
Remote position with easy access to a major airport for necessary travel may be required.