Marketing Sr. Manager, HCP Non-Personal Promotions and Media - Bone Franchise

Career Category

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Marketing Sr. Manager, HCP Non-Personal Promotions and Media - Bone Franchise

What you will do

Let’s do this. Let’s change the world. In this vital role as the Senior Manager, HCP Non-Personal Promotions and Media you will play a meaningful role in the growth trajectory of the Bone Health franchise, a priority Amgen business. This position leads the strategic planning and deployment of the HCP media budget, working closely with the Omnichannel lead, internal GCC Media team and our external media agency and partners. They will design a ground breaking media plan to deliver on key brand objectives, lead ongoing execution measurement and optimization of the plan, drive content planning and creative development and prioritization, and play a meaningful role in the fulfillment of our vision for an integrated end to end, automated marketing eco-system. This position will have accountability for significant media investment with expectations to achieve meaningful impact and achieve brand objectives for growth. To that end, this position will require strategic thought, leadership, cross-functional collaboration, creativity and a strong ability to employ a ‘customer-first’ mentality.

• Lead overarching digital media strategy and execution to ensure that brand/business objectives are met
• Identify appropriate target customers within MCM segmentation
• Orchestrate content within multiple channels including Search, Custom Programs, Programmatic and Social Media
• Overall accountability for breakthrough digital creative assets, from brief to launch, including content mapping to ensure that creative delivers against the channel/placement
• Lead the development of media plans and, in partnership with the media agency, ensure that media is continually optimized
• Develop and track the measurement of key metrics for the media mix, HCP engagement, and advertising effectiveness in collaboration with the internal media team
• Partner with internal and external analytics partners to assess performance, and drive plan adjustments, optimizations and suggest strategic changes as needed
• Build upon the existing franchise technological roadmap, in partnership with internal and external stakeholders, to ensure the best possible customer experience
• Collaborate closely with other key team members, including DTI, Commercial Data and Analytics, Marketing Operations, HCP promo and Peer to Peer to ensure alignment and integrations of plans across teams and customers
• Manage the internal legal, regulatory, and medical review and approval of new materials to enable impactful and compliant HCP communications
• Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs
• Lead several agency relationships, including media and creative agency of record
• Domestic travel up to 25%

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The promotional and media marketing professional we seek is a collaborator with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of media marketing, promotional marketing, or relevant marketing experience

OR

Master’s degree and 4 years of media marketing, promotional marketing, or relevant marketing experience

OR

Bachelor’s degree and 6 years of media marketing, promotional marketing, or relevant marketing experience

OR

Associate’s degree and 10 years of media marketing, promotional marketing, or relevant marketing experience

OR

High school diploma / GED and 12 years of media marketing, promotional marketing, or relevant marketing experience

Preferred Qualifications:

• Knowledge and experience with web, mobile, internet, social media and healthcare technologies
• Experience working with media agencies and channel partners to build and optimize effective media plans
• Critical thinker with ability to challenge status quo
• Demonstrated strength in analytics to translate data into insights and indicated actions
• Experience working with advertising agencies to develop and produce engaging creative
• Strong bias for action, proactivity and ability to manage multiple priorities in a fast-paced environment
• Ability to exercise strong judgment and live up to the highest ethical standards
• Excellent communication skills and self-awareness
• Ability to build productive partnerships and collaborate effectively in a matrix organization
• Experience in HCP NPP marketing and media, preferably within pharmaceuticals

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models, including remote and hybrid work arrangements, where possible

Apply now

for a career that defies imagination

Objects in your future are closer than they appear. Join us.

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Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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