This is a remote position.
Sales Developement RepresentativeRole Overview
As a Sales Development Representative, you will play a critical role in identifying, generating, and nurturing new business opportunities within the Australian education sector. The SDR will be responsible for expanding the client base through targeted outreach, lead qualification, and sales support. You will be responsible for engaging with potential clients, understanding their pain points, and setting the stage for productive conversations that lead to product demonstrations. This position is ideal for a passionate individual with experience in SaaS, EdTech, and education, keen to drive growth and contribute to the team’s success.
Key Responsibilities
Lead Generation:
• Set and achieve monthly targets for cold calls and cold call-to-lead conversions focused on products.
• Research and expand the leads database by identifying new sales opportunities in the education sector.
• Identify and contact newly registered CRICOS entities and Higher Education institutions that may benefit from the client's products.
• Conduct thorough research on prospective leads, identifying decision-makers and key contacts within organisations.
• Reconnect with lost opportunities and exit clients to explore potential renewed interest in the company's offerings.
Sales Lead Management:
• Qualify incoming leads by assessing their fit for our products, focusing on client pain points and business needs.
• Accurately record, update, and manage sales data in the CRM (HubSpot).
• Provide prospective clients with relevant product information, highlighting the value and ROI of our products.
• Assist the Sales Team with responding to inbound sales enquiries related to Meshed products, ensuring a smooth handover for product demos or meetings.
Market & Product Knowledge:
• Maintain a comprehensive understanding of our products and services, particularly how they serve the Australian educational market.
• Stay informed about the broader Education market, including trends in the education technology space (LMS, CRM, and related software).
• Keep up-to-date with our competitors, focusing on their product features, pricing models, and positioning within the VET, CRICOS, ELICOS, and HE sectors.
Sales Support & Administration:
• Assist the Sales Team by taking detailed notes during meetings and following up with leads post-discussions.
• Support marketing efforts through content writing, managing newsletters, and social media posts related to SaaS products.
• Manage and book online or onsite product demonstrations or client meetings.
• Gather and relay feedback from clients to improve the sales and product development processes.
Client Engagement:
• Engage website visitors through live chat, aiming to identify potential sales opportunities for SaaS solutions.
• Maintain a strong focus on building and nurturing client relationships by staying in regular contact with leads, ensuring they have all relevant information about SaaS offerings.
Key Performance Metrics:
• Achievement of monthly cold call and lead conversion targets for SaaS products.
• Expansion of the leads list, with a focus on SaaS opportunities within the educational sector.
• High levels of client understanding during the qualification process, with the ability to match SaaS products to client needs.
• Accurate data management in HubSpot CRM, following established SaaS sales processes.
• Continuous improvement in understanding the company’s SaaS solutions and the wider education technology landscape.
Requirements
Non-Negotiable Skills:
• Minimum 2-3 years experience working with Software as a Service (SaaS) products.
• Minimum 2-3 years of proven experience in cold calling, lead generation, and qualifying leads for SaaS products.
• Excellent English proficiency, both written and verbal, for engaging leads and conveying product information clearly.
• Ability to work 9:00 am to 5:00 pm Australian Eastern Standard Time.
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