Google Ads Specialist - (ZR_19925_JOB)

This is a remote position.

• 40-hour per week
  
• 7:00 am - 4:00 pm Arizona time
  

• Campaign Setup and Configuration: Assist in the creation and initial setup of Google Ads campaigns, including selecting relevant keywords, crafting compelling ad copy, and configuring targeting options.
  
• Keyword Research: Conduct thorough keyword research to identify high-performing keywords that align with the client's or company's goals and industry trends.
  
• Performance Monitoring: Regularly monitor and report on campaign performance metrics, such as CTR, CPC, CPA and conversion rates, to ensure campaigns meet predefined objectives.
  
• Bid Management: Implement and adjust bid strategies to optimize ad spend and improve ROI, ensuring efficient use of the advertising budget.
  
• Ad Copy Optimization: Continuously test and refine ad copy for better engagement and relevance, ensuring high-quality scores and improved ad performance.
  
• Competitor Analysis: Analyze competitor ad strategies and performance to identify opportunities for differentiation and improvement.
  
• Audience Targeting: Utilize advanced targeting features to reach specific demographics, interests, and behaviors to enhance ad relevance and impact.
  
• A/B Testing: Conduct A/B tests on various campaign elements (e.g., ad copy, landing pages) to identify the most effective combinations for driving conversions.
  
• Budget Management: Assist in managing and allocating the advertising budget across campaigns to maximize return on investment.
  
• Performance Reporting: Generate detailed performance reports to provide insights and actionable recommendations for campaign improvement to stakeholders.
  

• Bachelor’s Degree: A bachelor's degree in Marketing, Communications, Business, Information Technology, or a related field (Preferred).
  
• Certifications: Google Ads Certification is highly recommended
  

• 1-3 years experience in digital marketing, advertising, or related fields where you have exposure to PPC (Pay-Per-Click) campaigns.
  
• 1-3 years experience managing small-scale Google Ads, Bing, and YouTube campaigns, either through internships, freelance projects, or personal projects. Demonstrating practical success stories can be very valuable.
  
• 1-3 years experience in the Google Ads interface, keyword planning tools, bidding strategies, and ad extensions.
  
• Experience working on marketing or advertising projects, contributing to campaign planning, execution, and assessment.
  
• Experience building landing pages.
  
• Be active in industry-related forums, LinkedIn groups, and local meetups. Networking provides valuable insights and job leads.
  
• The ability to work collaboratively within a team, time management, and problem-solving skills are often as important as technical skills