About the Opportunity
Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange. It's an exciting time to be in the industry, and your work will play a role in driving the growth and adoption of decentralized technology.
About the team:
The EEA Product Marketing Director sits within the Global Product Marketing team, which is responsible for bringing OKX’s product story to market. This role directly impacts business growth in Europe by driving community-led expansion, regional product storytelling, and localized marketing execution.
As the EEA PMM Director, you will collaborate closely with Product, Business, Customer Support, Regional General Managers, and fellow Marketing teams to ensure global messaging is effectively adapted for European audiences. Your focus will be on growing OKX’s community engagement in key EEA markets, amplifying our product narratives, and positioning OKX as the leading crypto platform in the region. Through strategic partnerships, content initiatives, and direct community engagement, you will drive acquisition, engagement, and retention in one of OKX’s most important growth markets.
What You’ll Be Doing
-
Develop and execute a comprehensive product marketing strategy for Europe, aligning with OKX’s global vision while adapting to regional market dynamics, regulatory requirements, and user needs user needs CeFi, and Web3 trading products.
-
Drive growth in community engagement and product adoption by fostering relationships with crypto-native communities, influencers, and industry stakeholders across the region.
-
Coordinate and grow global community programs in Europe, including hosting events, meetups, and hackathons that bring together high-value crypto-native users, developers, and thought leaders.
-
Establish a strong presence across European industry events, media, and social platforms to amplify OKX’s brand and product visibility.
-
Work closely with local GMs to adapt global product messaging to regional nuances, ensuring clarity and relevance for different European markets.
-
Develop regional-specific narratives that align with user needs and market trends while reinforcing OKX’s leadership in CeFi, Web3, and trading products.
-
Act as the voice of the European customer, gathering and analyzing market insights to inform both product development and marketing strategies.
-
Establish a structured feedback loop between European users and global product teams, ensuring that customer pain points, preferences, and opportunities are continuously addressed.
What We Look For In You
At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.
Leadership: Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
Community Building & Engagement: Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.
