Sr. Marketing Data Analyst

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Job Title: Sr. Marketing Data Analyst | Irvine, CA

Department: Analytics
Location: Irvine, CA

At Blizzard Entertainment, we don't just publish games; we help them thrive. Our games are at the heart of our players' lives, and our mission is to ensure they are engaging, rewarding, and always improving. The Marketing Analytics team plays a vital role in achieving this by combining technical expertise with business insights to optimize marketing strategies and ensure data-driven decision-making.

We are seeking a Sr. Marketing Data Analyst to join our team and help us build and maintain the frameworks, tools, and insights needed to drive success across our marketing initiatives. If you have a passion for turning data into actionable strategies and enjoy collaborating across disciplines, we’d love to hear from you. This role is anticipated to be a hybrid work position, with some work on-site and some work-from-home. The potential home studio for this role is Irvine, CA.

RESPONSIBILITY
 

• Ensure seamless integration of data from various systems for easy access and usability.

• Standardize data formats, tagging, and frameworks across teams and systems.

• Design and maintain scalable data models to support efficient analysis of campaign performance.

• Build and manage dashboards to visualize campaign performance and audience engagement metrics.

• Design and maintain centralized data portals as a single source of truth for marketing live ops performance.

• Identify and bridge gaps between data silos to create a comprehensive view of live ops performance.

• Generate regular reports on live ops campaign outcomes, focusing on key metrics like reach, engagement, and conversion.

• Integrate paid media data into live ops reporting to assess the combined impact of organic and paid initiatives.

• Analyze relationships between live ops activities and business outcomes, such as user acquisition, retention, and revenue generation.

• Analyze the performance of creative assets used in live ops campaigns to identify high-performing visuals and messaging.

What you bring to the table: 

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

MINIMUM QUALIFICATIONS

• Analytical orientation and strong problem-solving skills, demonstrated by the ability to structure an approach to issues and analyze alternative solutions.

• Curious, internally-motivated self-starter with ability to plan, organize, and establish priorities to manage multiple projects and achieve results.

• Have the ability to structure a concise, clear presentation of findings, based on large sets of complex data, and effectively present this to any level in the organization with appropriate visualizations.

• Strong quantitative skills with a penchant for analytical query writing.

• Demonstrated experience with some or all of the following: data modeling, data visualization, statistics, experimental design, predictive modeling

• 2+ years of experience in Data Analytics, Gaming, Management Consulting, Data Science, or Product Management roles.

PREFERRED QUALIFICATIONS

• Experience in the gaming industry or working with marketing teams in a digital-first environment.

• Familiarity with campaign performance metrics and marketing live ops strategies.

• Advanced knowledge of data integration from various sources, including CRM, web analytics, and paid media platforms.

• Working knowledge of SQL (BigQuery a plus); experience with at least one visualization tool such as Tableau, Looker, or Power BI

• Experience communicating and advocating with analytical insights to high-level audiences to inform decision making

• Masters, MBA, or PhD preferred

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment.  We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting https://www.benefitsforeveryworld.com/.