Marketing Data Analyst

Human Power BG is an HR agency that offers consultations and recruitment for some of the best companies in Bulgaria.

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Our client was founded in 2006. For almost 6 years they work as an offshore team of partner, lead German company in social ecommerce marketing with sites in lots of countries (Germany, France, Canada, United Kingdom, Mexico etc.). Their developers are working on core projects such as B2B systems, extending the functionality of the platform, AI/ML, data engineering and others. The monthly active users to their system reach over 30 million visitors.

We are looking for an experienced and passionate  Marketing Data Analyst.

This is what we expect from you :

• You are the analytical expert for our Marketing team. Apart from shedding light on the user journeys on our app and web products, you'll also provide transparency on the value a customer (user) brings us over their lifetime Based on our channel specific tracking/traffic data you provide actionable insights and recommendations for the most effective usage of each channel;
• You develop quantitative analyses on our various Marketing campaigns to help us make data-informed decisions and develop our user acquisition strategy;
• You successfully partner with our Head of Marketing to generate ideas on how to improve our key KPIs and develop a setup to validate those ideas in a lean manner;
• You convince with "to the point" communication and the ability to transit seamlessly from complex analytics to simple/precise business implications;
• You work independently and establish a data driven culture by coaching and inspiring stakeholders.

These skills will make you successful in your role :

• You have at least 2+ years of relevant experience working as a data analyst or similar;
• You have practical experience with SQL;
• You have experience in conducting customer journey-, funnel- and traffic analysis as well as an understanding of marketing attribution and channel optimization;
• You are familiar with the core concepts of marketing analytics and understand the relevant KPIs of the different domains of marketing (performance, social, SEO, CRM, etc);
• You are able to understand and analyze operational data, translate complex questions into clear analyses and actionable insights;
• You are collaborative and an absolute team player;
• You have good English language skills.
  

We can offer you:

• Dynamic and Friendly work environment;
• Open and transparent communication;
• Opportunity to join a great team;
• Remote position.
  

If this position is of interest to you and you meet the requirements, please send your updated CV.

For any questions you may have, please contact us:
0877 339 331 or z.petrova@humanpowerbg.com

Thank you!

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We will contact only approved candidates!
Our services are free of charge to all applicants.

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All candidates will be treated in strict confidence.

All data provided by you is protected by the meaning of the Personal Data Protection Law and will be used only for the purposes of this selection.

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Human Power has an indefinite license № 3084 issued by the National Employment Agency to provide services in the field of human resources.

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Human Power is part of BNI Industry.