Regional Performance Marketing Manager

Job Description:

As a Regional Performance Marketing Manager, you will be responsible for:

• Manage a team of performance marketers (4-6 people)
• Implement effective paid digital advertising strategies to attract qualified
• prospects with cost-effective strategies across Facebook, Google and other
• paid advertising platforms.
• Contribute to Crimsons paid digital marketing activity across multiple
• countries, working with Crimsons regional digital marketing managers,
• country managers, local area marketing teams and the global digital
• marketing team to drive for results.
• Build, test and optimize paid ad campaigns to consistently improve
• performance
• Analyse and report on campaigns, A/B tests, leads, and revenue and ROI.

How youll know youre crushing it (KPIs):

• Digital marketing revenue targets are achieved consistently across all markets
• you are working with.
• Strong ROI across digital marketing channels.
• The team meets their KPIs.
• High engagement of stakeholders.
• Consistent tracking, reporting, knowledge sharing, and rapid iteration.

Requirements

• At least 3-year experience in a performance marketing role or similar
• At least 2-year experience in remote people management in the EMEA/CIS
• Hands-on experience with Facebook Ads & Google Ads
• Familiarity with Google Analytics, Marketo, Salesforce would be an advantage
• Strong attention to detail
• Excellent verbal and written communication skills.
• Experience managing multiple projects in a fast-paced environment with
• other team members and stakeholders.
• Ability to productively and efficiently collaborate with a globally dispersed
• team.
• Analytical and problem-solving skills.
• Exceptional learning agility.
• Basic understanding of the UK and US admissions process.