Product Marketing Specialist

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

• Support the execution of marketing plans, calendars, campaigns and assets for various university partners and projects including new program launches.
• Execute tasks such as writing creative briefs, proofing/QA and tracking partner/legal approvals.
• Liaison with functional teams such as email / media / SEO / enrollment to collaborate on ideas and tactics to optimize performance.
• Assist in monitoring and analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Participate in performance review meetings and support the execution of issue solutions with cross-functional teams.
• Effectively communicate and present marketing activities with key stakeholder
• Support competitive marketing, industry, and customer analyses to identify key challenges and opportunities.
• Collaborate with PMM team members to address partner issues.

• Bachelor’s degree Business, marketing, communications or related field of study
• 1+ years Work in/with digital marketing channels and campaigns (media, SEO, eCommerce)
• Skills/Knowledge/Abilities Proficiency Level Required / Preferred:
• Computer skills, including proficiency in Microsoft Office –Excel, PowerPoint, and Word Intermediate Required
• Project management Advanced
• Communication (written and verbal) Advanced Required
• Project management tools (i.e.,Workfront), data visualization (Tableau) and web analytics (Google Analytics) systems Basic Preferred
• Takes initiative to work independently - Required
• Strong interpersonal skills and can collaborate as a team - Required
• High attention to detail - Required
• Ability to work in a high-pace, entrepreneurial environment Required

Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.