Customer Marketing Manager - Southern Europe
Your Job
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
About Us
Kleenex®. Huggies® Scottex® Scott®. WypAll® Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
As the Customer Marketing Manager - Southern Europe for Kimberly-Clark Professional (B2B), you will be responsible for capturing, collating and feeding in market and channel insights to ensure relevancy of marketing initiatives to target End-User (Key Account) customers and Channel Partners. You will also drive our transformation towards an Account Based Marketing approach.
You will report to the EMEA Field Marketing Leader for Kimberly-Clark Professional.
Location: we can offer a remote model with some visits to the Madrid Office for candidates already based in Spain.
YOUR KEY ACCOUNTABILITIES:
Drive transformation to EU marketing within Field Marketing.
Lead the work to identify Key/Target Accounts and drive execution at a country level, aligning with the Commercial Cluster Organization on the targeting and engagement plan to drive New Business Development win rate and loyalty with large end user KAs.
Partner with Commercial Cluster team and Integrated Marketing to develop and execute effective lead sourcing and developing to drive acquisition.
Drive development of overall Kimberly-Clark Professional value proposition and own deployment through Key Account reviews and tenders.
Lead the work to develop Tender Responses and support of Customer Pitches including any materials required for sales meetings and Joint Business Planning (JBP) sessions.
Lead the work to coordinate, manage and promote local End-User targeted Tradeshows as part of segment marketing plan.
Lead local production support for events and tradeshows, including any merchandise, stands/banners and printing of collateral required to support.
Accountable for teams’ running of Online Events at a local level (i.e. webinars) and for in-Market PR, submitting applications for awards to drive relevance with End Users.
Accountable for leading the work to identify, evaluate and manage the participation in relevant Industry Association Memberships for focus segment customer engagement and relevance.
WHAT WE NEED FROM YOU:
Significant previous marketing experience in a FMCG or similar environment
Ability to tell a compelling story leveraging various data points, experience and qualitative team input.
Ability to effectively communicate views and facilitate communication with multiple stakeholders
Project Management skills, including ability to create and lead stakeholders through a project, and manage complexity and interdependencies to deliver on time, with the desired result.
Understanding of financial and market data, and ability to interpret and gain insights from data analysis, as well as use data storytelling to influence decision making.
Visual management and use of dashboarding for decision making.
Highly collaborative, with ability to build strong relationships and trust across different functions, levels and cultures.
Native Spanish or Italian. Fluent Spanish, Italian and English.
We Offer
Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
Please submit your CV in English as it will be considered by English speakers.
In the meantime, please check out the careers website.
#LI-Remote
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation and immigration visas support for this role.
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