AU Digital Marketing Coordinator | ZR_681_JOB

Job Overview

• Develop and execute daily, weekly, and monthly email campaigns targeting prospective and current learners.
  
• Create engaging content for promotional offers, course updates, newsletters, and learner success stories.
  
• Analyze email performance metrics (open rates, click-through rates, conversions) and optimize campaigns for improved results.
  
• Manage and grow the company’s social media presence across platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
  
• Plan and schedule daily posts to align with marketing goals and trending topics.
  
• Engage with followers, respond to inquiries, and foster an online community.
  
• Write high-quality blogs on education trends, career pathways, learner success stories, and industry insights.
  
• Optimize content for SEO to drive organic traffic and improve visibility.
  
• Collaborate with subject matter experts to create tailored content for various audience segments.
  
• Develop and maintain a content calendar for consistent posting and engagement across digital channels.
  
• Promote student experiences through videos, testimonials, and behind-the-scenes content.
  
• Plan and execute paid advertising campaigns to enhance reach and increase enrollments.
  
• Work closely with the learner support team to showcase student success stories and support services.
  
• Organize and promote events, webinars, and orientation sessions that enrich the learner's journey.
  
• Develop strategies for gathering and showcasing learner reviews and testimonials to build credibility and trust.
  
• Initiate and manage alumni networks, exclusive membership programs, and content co-creation with learners.
  
• Design visually compelling marketing materials using tools like Adobe Creative Suite or Canva.
  
• Produce brochures, flyers, banners, and other collateral that align with brand guidelines.
  
• Regularly update course brochures, fee schedules, and related materials to reflect current offerings.
  
• Collaborate with internal teams to create tailored materials for campaigns and specific audiences.
  
• Manage print and digital distribution of marketing collateral.
  
• Work closely with internal stakeholders to ensure marketing plans align with strategic objectives.
  
• Gather and report marketing analytics to evaluate campaign effectiveness and provide actionable insights.
  
• Assist with sales administration and support the team in the execution of marketing initiatives.
  

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
  
• 5+ years of experience in marketing, preferably in the education or training sector.
  
• Australian Certified.
  
• Proven experience in managing email marketing campaigns and utilizing email platforms.
  
• Strong knowledge of social media management tools and strategies.
  
• Excellent communication and writing skills, with an ability to create compelling content.
  
• Proficiency in SEO strategies and content optimization for web traffic growth.
  
• Design experience using desktop publishing tools such as Adobe InDesign, Adobe Creative Suite, or Canva.
  
• Strong project management skills and the ability to work across multiple teams and deadlines.
  
• Experience in paid social media advertising and paid search campaigns (Google Ads, Facebook Ads, etc.).
  
• Familiarity with marketing automation platforms.
  
• Knowledge of higher education marketing strategies.
  
• Ability to adapt quickly to changing trends and technology in digital marketing.
  

Benefits

• Permanent Work-from-home setup
  
• Company-provided equipment
  
• Secondary WiFi Modem
  
• 21 Leave Credits
  
• 100% conversion of UNUSED leave credits
  
• HMO on Day 1
  
• 13th Month Pay
  
• Grab Voucher every month
  
• Birthday Gift
  
• Loyalty Gift
  
• Christmas Gift
  
• Work-Life Balance
  
• Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.