Digital Marketing Specialist

Job brief

Join a top Australian digital marketing agency that excels in delivering innovative, impactful strategies. This role offers an opportunity to showcase your expertise in digital marketing, collaborate with a talented team, and drive exceptional results for diverse clients. As a Digital Marketing Specialist, you will lead cutting-edge campaigns and play a key role in shaping the digital landscape.

Responsibilities

• Specialize in Paid Social Media Marketing, focusing on platforms like Facebook, Instagram, LinkedIn, or TikTok ads.
• Develop and execute advanced digital marketing strategies, including paid advertising, SEO, content marketing, and conversion optimisation.
• Manage a portfolio of client accounts, fostering strong relationships and providing expert advice.
• Analyse campaign performance data and refine strategies to maximise results.
• Stay updated with the latest digital marketing trends and integrate innovative approaches into campaigns.
• Collaborate with creative, content, and analytics teams for seamless campaign execution.
• Maintain detailed client records and campaign metrics using tools like HubSpot.

Requirements

• Proven experience as a digital marketing specialist with comprehensive knowledge of digital marketing principles and tools.
• Expertise in data analysis and converting insights into impactful strategies.
• Exceptional communication skills for presenting strategies and reports to clients.
• Proactive and adaptable, with the ability to thrive in a fast-paced environment.
• Strong organisational skills to manage multiple projects with accuracy.
• Commitment to continuous learning and staying updated on industry trends.

Benefits & Perks

• Competitive salary: $70,000 - $85,000 per year, with performance-based bonuses and salary scaling.
• Additional 12 paid leave days annually, supporting work-life balance.
• Clear career progression opportunities in a dynamic industry.
• Collaborative and innovative work environment with seasoned professionals.
• Regular social events promoting a supportive team culture.