Marketing Technology Specialist

About Us

Revvity is a developer and provider of end-to-end solutions designed to help scientists, researchers, and clinicians solve the world’s greatest health challenges. We pair the enthusiasm of an industry disruptor with the experience of a longtime leader. Our diverse team of 11,000+ colleagues from around the globe are vital to our success and the reason we’re able to push boundaries in pursuit of better human health.

Find your future at Revvity 

Overview:
As a Marketing Technology Specialist at ViaCord, you will play a vital role in enhancing our marketing strategies and improving customer engagement to drive revenue growth. This position requires a blend of technical expertise, data analysis skills, and a deep understanding of digital marketing to support our growth initiatives. You will oversee various marketing projects, including developing targeted email campaigns, managing a newsletter, using online reputation management tools and implementing marketing strategies for customer retention, while leveraging Salesforce Marketing Cloud and Health Cloud for optimal performance.

Essential Functions:

1. Campaign Management:

• Design, execute, and optimize email marketing campaigns in Salesforce Marketing Cloud, effectively handling a large subscriber base to maximize outreach and drive revenue.
• Create and manage effective email templates for various marketing initiatives, ensuring alignment with brand messaging.

2. Data Analysis and Performance Monitoring:

• Conduct comprehensive analyses of marketing campaign performance, utilizing data visualization tools to track KPIs.
• Generate actionable insights from data to guide future marketing strategies and improve overall performance.
• Continuously track and analyze marketing data to assess campaign effectiveness, making real-time adjustments to improve results.

3. Marketing Technology Administration:

• Manage Salesforce Marketing Cloud at an admin level, ensuring the system operates efficiently and effectively to support marketing initiatives.
• Stay current with Salesforce updates and industry best practices to drive innovation at ViaCord.
• Utilize Marketing Cloud Personalization to create customized experiences on the new website, increasing user engagement.

4. Content Creation and Newsletter Management:

• Oversee the quarterly newsletter targeting doctors and OB-GYNs, ensuring content is relevant, engaging, and valuable to recipients.
• Conduct Market Research to stay informed about industry trends, ensuring the newsletter reflects relevant topics and insights.

5. Customer Journey Optimization:

• Work alongside Marketing Manager to:
  • Implement and refine customer journeys tailored to different stages of the customer lifecycle.
  • Run testing and optimizations for email campaigns to maximize responsiveness and effectiveness.
  • Implement new customer journeys targeted towards customers in retention stage.

6. Online Reputation Management:

• Manage and utilize online reputation management tools to monitor and respond to customer feedback, maintaining a positive brand presence.

7. Paid Media

• Work alongside the Marketing Manager to manage ad agency relations and coordinate paid media strategies, ensuring consistent messaging across all channels.

8. Website Optimization and SEO:

• Collaborate with the Marketing Manager and the website development team to conduct testing and optimize UI/UX, ensuring a seamless user experience for customers.
• Work alongside the Marketing Manager to develop and implement SEO strategies in partnership with an SEO agency to enhance website visibility and attract organic traffic.

Skills and Tools:

• Technical Proficiency: Salesforce Marketing Cloud, Salesforce Health Cloud, HTML, and marketing automation tools.
• Analytical Skills: Expertise in data analysis, A/B testing, customer segmentation, and performance metrics.
• Digital Marketing Knowledge: Strong understanding of Email Marketing, SEO and content optimization strategies.
• Market Research Acumen: Ability to conduct market research and apply industry knowledge to enhance marketing initiatives and identify revenue opportunities.
• Communication Skills: Ability to collaborate effectively with cross-functional teams and present data-driven insights clearly.
• Subscriber Management: Proficient in managing a large number of subscribers in customer journeys and email campaigns, ensuring targeted and personalized communication.

Basic Qualifications:

• A bachelor's degree in marketing, communications, or a related field is generally required
• Experience working with various marketing tools and software, such as Google Analytics, CRM systems, email marketing platforms, Graphic design tools (Canva), and social media management tools
• 1-2 year marketing experience

Preferred Qualifications:

• Familiarity with web design and coding languages, such as HTML and CSS, is also beneficial
• Strong analytical skills, the ability to work well under pressure, and good communication skills are essential