Content Marketing Specialist

Yalo

Hi! We’re Yalo! We’re on a mission to revolutionize how businesses sell in an omnichannel way with our intelligent sales platform and intelligent agents powered by cutting-edge AI.

Imagine a world where businesses seamlessly connect with their customers across every channel—offering personalized experiences, anticipating needs, and delivering what they want with ease. That’s the reality we’re building at Yalo.

Born in Latin America and driven by its spirit of innovation, we’re transforming sales for businesses around the globe. From empowering businesses in emerging markets to helping enterprises scale intelligently, we’re redefining how companies engage with their customers and drive growth.

At Yalo, we believe the future of sales is personalized, omnichannel, intelligent, and conversational. Join us as we empower businesses to build stronger relationships and achieve remarkable results worldwide!

Job Summary 🧾

We’re seeking a highly strategic and creative Content Marketing Specialist to lead the definition and execution of our global content strategy. This role is essential for positioning Yalo as a market leader by creating high-quality content that supports our marketing and sales strategies throughout the funnel.

Your mission?

To design and execute quarterly and monthly campaigns aligned with product launches and Go-to-Market (GTM) strategies, supporting both new opportunities and account expansions in Yalo's key territories. You’ll play a pivotal role in crafting engaging content tailored to our global B2B audience.

What are the responsibilities for this role? 🧠

• Content Strategy:
  • Define and implement a global content strategy aligned with business objectives and GTM strategies.
• Campaigns and Launches:
  • Design marketing campaigns for product launches, land-and-expand strategies, and quarterly goals.
• Brand Positioning:
  • Create content that reinforces Yalo's positioning as a market leader while ensuring message consistency across channels.
• Content Creation:
  • Develop and manage content for all stages of the marketing and sales funnel, including:
    • Blogs, articles, and whitepapers.
    • Social media and website content.
    • Key assets for first calls, pitches, and presentations.
    • Enablement materials for internal teams and strategic client presentations.
• SEO and SEM:
  • Lead online positioning strategies, including Google Ads, SEO, and organic website optimization.
• Digital Channel Management:
  • Oversee and update the company’s website and social media channels.
• Cross-Functional Collaboration:
  • Partner with Growth Marketing and Product Marketing teams to ensure content aligns with global and local strategies.
• Market Analysis:
  • Understand market needs and target audiences to create content that resonates with B2B customers.
• Proactivity and Creativity:
  • Propose innovative content ideas and formats to enhance campaign impact and drive results.

Job Requirements?💻

• Languages:
  • Bilingual in Portuguese and Spanish (mandatory). Advanced English is a plus.
• Experience:
  • At least 3 years in content marketing roles, preferably in B2B environments.
• Technical Skills:
  • Ability to understand technology products and translate their benefits into compelling content.
• Digital Strategy:
  • Experience in SEO, SEM, and online positioning strategies.
• Creative Skills:
  • Exceptional writing and storytelling abilities for technical and business audiences.
• Collaboration:
  • Strong teamwork skills and the ability to coordinate with internal and external stakeholders.
• Proactivity:
  • A proactive approach to anticipating needs, proposing creative ideas, and executing strategies aligned with business goals

Soft Skills that matter to us🫀

• Creativity and strategic thinking.
• Exceptional communication and storytelling abilities.
• Strong organizational and time-management skills.
• Proactive, results-driven mindset.

Metrics to measure 📈

• Quality and engagement of content across all channels.
• SEO and SEM performance (e.g., organic traffic, keyword rankings).
• Impact of content on lead generation and sales funnel performance.
• Alignment of content with GTM strategies and campaign objectives.
• Feedback from stakeholders on content effectiveness and relevance. 

What do we offer? 🥰

• Unlimited PTO policy
• Competitive rewards on the market range
• Remote working is available (-+3 hours CT)
• Flexible time (driven by results)
• Start-up environment
• International teamwork
• You and nothing else limit your career here

We care,
We keep it simple,
We make it happen,
We strive for excellence.