BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cyber security SaaS portfolio.
Our culture of flexibility, trust, and continual learning means you will be recognized for your growth, and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.
The Role
The BeyondTrust Field & Partner Marketing Manager is responsible for building, owning, executing, and communicating the field & partner marketing plan for their respective region(s). They will also have the opportunity to support the Americas events (virtual & physical) and major US tradeshows. The Field & Partner Marketer will work with cross-functional stakeholders and regional business owners to build and accelerate the pipeline through targeted, integrated campaign motions, inclusive of bespoke webinars, third-party sponsorships, executive roundtables, trade shows, regional events, ABM programs, customer-focused events, and strategic SDR campaigns, and in concert with priority corporate digital & demand campaigns.
Reporting to the Director of US Field & Partner Marketing, the ideal candidate will have experience in end-to-end event management and execution, ABM strategy, the ability to work in a fast-paced environment while maintaining timely communications and feedback loops, and navigating strategic ownership and tactical responsibility.
What You’ll Do
- Build the marketing plan for the region, integrating field events, ABM programs, and partner marketing activities to drive New Logo acquisition and New Product adoption across BeyondTrust’s existing customer base
- Identify opportunities to drive various hosted event formats such as CxO events, customer-led panels, fireside chats, roundtables, webinars, Executive Briefings, and other bespoke experiences.
- Be a trusted partner to the regional sales & partner leadership team by understanding and supporting the needs of each territory through careful planning of marketing strategies and programs that both create new and accelerate existing deal velocity across sub-regions, verticals, personas, and customer types
- Work with cross-functional team members (Sales, Partner Ecosystems, SDRs, MOPS, Digital & Demand Gen Marketing, ABM Marketing, Product Marketing, Global Partner Marketing, etc.) to support the orchestration of high-impact marketing campaigns and programs.
- Be responsible for communications to regional stakeholders on results, issue management, and feedback loops.
- Help evaluate and manage external vendors and third-party event sponsorship opportunities based on market reach and target audience relevance.
- Manage and diligently maintain spend within the allocated budget, and leverage effective reports to determine the performance and ROI (efficiency) of marketing initiatives.
- Lead campaign reporting and post-mortems, ensuring all projects have clearly defined success metrics which are tracked, analyzed, and communicated to key stakeholders.
- Own the lead lifecycle and constantly drive to accelerate funnel velocity to maximize conversions and help drive the revenue goal in your region.
What You’ll Bring
- 4+ years of proven experience in B2B marketing (enterprise software, SaaS, Security, Identity, etc.).
- Must be comfortable with reporting and communicating marketing impact across the organization.
- Analytically inclined, exceptional organizational skills, with rigorous attention to detail.
- Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines.
- Experience delivering, accelerating, and expanding sales pipeline through regional field marketing initiatives executed under an integrated ABM strategy
- Understanding of the customer journey and the best marketing approaches by stage
- Hands-on experience with Salesforce, Eloqua, Craft, Tableau (or other marketing automation and analytics tools).
- Analytically inclined and metrics-driven with rigorous attention to detail; great at solving complex problems with a curious and creative mindset
- Team player with exceptional organizational skills, and the ability to work strategically and tactically to execute multiple projects simultaneously in a fast-paced and changing environment with tight deadlines
- Strong writing and presentation skills
- Ability to travel up to 20%
Better Together
Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.
We take care of our employees so they can take care of our customers. Customers who come from all walks of life just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.
About Us
BeyondTrust is the worldwide leader in intelligent identity and access security, enabling organizations to protect identities, stop threats, and deliver dynamic access. We are leading the charge in innovating identity-first security and are trusted by 20,000 customers, including 75 of the Fortune 100, plus a global ecosystem of partners.
Learn more at www.beyondtrust.com.
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