Senior Email Marketing Executive

Job Title: Senior Email Marketing Executive

Location: Remote (with travel twice a month to our central London Office)

About PetLab Co.

PetLab Co. is the world’s fastest-growing pet supplement business. Launching in 2018, we achieved a 9-figure revenue in 2023 without external funding. We have a loyal community of loving pet parents and over 4 million happy dogs whose lives have been positively impacted by our innovative products. Our team is vibrant, fast-moving, and customer-driven where high-performers are valued and rewarded. And it is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly.

A Day In The Life…
We are seeking an enthusiastic Senior Email Marketing Executive to join our small but ambitious CRM team, to scale and grow our Canada Store. The ideal candidate will have a passion for email marketing, a creative flair for design and copywriting, and a familiarity with Klaviyo. This position offers an excellent opportunity for someone looking to really grow their skills in email marketing within a dynamic team environment with a structured and transparent career path.

PetLab Co. is a vibrant, fast-moving, and customer-centric team that values and rewards high-performing players. It is an ideal place for candidates who are ambitious, hardworking, love animals, are looking to rapidly progress their careers, and would enjoy working in a vibrant environment with smart co-workers and friendly office dogs!

Key Responsibilities:

• Build, QC test, and deploy all Email & SMS Campaigns & Flows in Klaviyo, ensuring timely and effective delivery of marketing communications.
• Owning the revenue target for Canada, and actively contributing to the Canada CRM strategy.
• Collaborate with the wider Email Marketing Team to establish correct audience segmentation, testing & goal codes, and sending rules.
• Collaborate with the Design Team to brief and ideate new campaign templates.
• Analyze email campaign performance metrics, and report back to the wider team, to optimize campaign effectiveness and drive continuous improvement.
• Support the planning of the email marketing calendar.
• Stay up to date with industry trends and best practices in email marketing (especially in Canada), incorporating new strategies and technologies as appropriate.

Requirements

Previous (min. 2 years) experience in Email Marketing – ideally in eCommerce/D2C.

• Proficient with email marketing platforms, specifically Klaviyo.
• Proficient in using Excel to provide in-depth analysis of our email performance, as well as our customer database.
• Strong attention to detail and excellent communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• A proactive and creative approach to problem-solving.
• Proficiency in creating top-class emails - including design and copy - and a proven track record of improving KPIs through vigorous AB testing.
• End-to-end email and campaign project management.
• Good self-management and time-management skills.

Nice-to-Haves:

• Experience using Figma, Indesign or equivalent design software.
• Knowledge of HTML/CSS for email coding.
• Experience with the Canadian market (a basic understanding of the French language would be an advantage).

Benefits

The Good Stuff…

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
• Help@Hand – Employee Assistance Programme
• Nursery Salary Sacrifice Scheme
• Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
• Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
• Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
• Generous Learning and development budget – We always want you to keep learning.
• Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
• Working Environment – dogs are welcome!
• Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
• Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps.
• Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
• Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
• Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental.