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Senior Marketing Executive

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Full Remote
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Offer summary

Qualifications:

Bachelor's degree in marketing, business, or a related field (Master's degree preferred)., Proven experience in a senior marketing role with a successful track record in developing marketing strategies., Strong analytical skills to interpret data and make data-driven decisions., Excellent communication and leadership skills to inspire and guide a team..

Key responsabilities:

  • Develop and execute comprehensive marketing strategies aligned with organizational goals.
  • Oversee brand management and ensure consistency across all marketing channels.
  • Implement and manage digital marketing campaigns, optimizing for performance.
  • Lead and mentor junior team members while collaborating with cross-functional teams.

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DTROFFLE
11 - 50 Employees
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Job description

Job Description: Senior Marketing Executive

Position Overview:
We are seeking a highly skilled and experienced Senior Marketing Executive to join our dynamic team. As a Senior Marketing Executive, you will play a crucial role in developing and executing marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will lead and oversee various marketing initiatives, collaborate with cross-functional teams, and contribute to the overall success of our organization. This is an excellent opportunity for a strategic thinker with a proven track record in marketing and a passion for driving results.

Responsibilities:
1. Marketing Strategy and Planning:
  - Develop comprehensive marketing strategies aligned with the organization and clients' goals and objectives.
  - Conduct market research, analyze industry trends, and identify target market segments.
  - Collaborate with the marketing team to define marketing campaigns, product positioning, and messaging.
  - Monitor and evaluate the effectiveness of marketing initiatives and make data-driven recommendations for improvements.
  - Stay updated on the latest marketing trends, emerging technologies, and best practices to drive innovation.

2. Brand Management:
  - Maintain and enhance the organization and clients' brand image and identity across all marketing channels.
  - Develop brand guidelines and ensure consistency in messaging, visual elements, and tone of voice.
  - Oversee the production of marketing collateral, including brochures, presentations, and promotional materials.
  - Work closely with the creative team to develop engaging and impactful marketing assets.
  - Monitor brand perception, conduct competitor analysis, and propose strategies to strengthen brand positioning.

3. Digital Marketing:
  - Develop and implement digital marketing campaigns across various channels, including email, social media, content marketing, and paid advertising.
  - Utilize data analytics to measure campaign performance, optimize results, and drive continuous improvement.
  - Manage the organization and clients' online presence, including website content, search engine optimization (SEO), and user experience (UX).
  - Stay updated on digital marketing trends, platforms, and tools to leverage new opportunities.
  - Collaborate with external agencies and vendors to execute digital marketing campaigns effectively.

4. Lead Generation and Conversion:
  - Identify target customer segments and develop strategies to generate leads and increase customer acquisition.
  - Optimize lead nurturing processes and collaborate with sales teams to ensure effective lead handoff and conversion.
  - Monitor lead generation metrics, analyze data, and provide insights to drive lead generation efficiency.
  - Develop and manage marketing automation workflows and email marketing campaigns.
  - Implement lead scoring and tracking mechanisms to measure campaign effectiveness and ROI.

5. Team Leadership and Collaboration:
  - Provide guidance, mentoring, and support to junior marketing team members.
  - Collaborate with cross-functional teams, including sales, product development, and creative, to align marketing initiatives and achieve business objectives.
  - Foster a collaborative and innovative work environment, encouraging knowledge sharing and continuous learning.
  - Coordinate and manage external agencies, vendors, and partners to deliver marketing projects and campaigns.

Qualifications:
- Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
- Proven experience in a senior marketing role, with a track record of successfully developing and implementing marketing strategies.
- In-depth knowledge of marketing principles, strategies, and best practices.
- Strong analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions.
- Proficiency in digital marketing channels, tools, and platforms.
- Excellent communication and presentation skills, with the ability to effectively articulate marketing strategies and ideas.
- Demonstrated ability to lead and inspire a team, fostering collaboration and driving results.
- Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
- Creative thinking and problem-solving abilities, with a focus on innovation and continuous improvement.
- Familiarity with marketing automation platforms, CRM systems, and analytics tools.

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Team Leadership
  • Collaboration
  • Communication

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