Paid Marketing Specialist

We are Leads.io — the world’s #1 tech-driven lead generation agency. With a determination to become an ever-better growth catalyst for our clients, we are on the lookout for fresh faces to join our team! Do you have what it takes to join Leads.io?

Key responsibilities:

Leads.io is on the search for a Paid Marketing Specialist to complement our dynamic work environment. As a Paid Marketing Specialist, you'll be responsible for planning, optimizing, implementing, and analyzing lead-generation campaigns via our Paid Marketing channels with a focus on Native & Display and Search. You ensure your campaigns generate high-quality leads and monetize so that they reach revenue and margin targets with a focus on ROI.

Other responsibilities are:

• Plan, launch, and execute digital ad campaigns to drive new lead generation through our Leads.io Owned & Operated sites.
• Manage day-to-day optimizations to drive inquiries from Native, Search, and Display channels.
• Test, monitor, and efficiently run campaigns, manage budgets, analyze data, and extrapolate insights.
• Conduct A/B testing and analyze ad copy, visuals, and landing pages to refine and improve CTR and CR.
• Research keywords, analyze their relevance, and perform competitive analysis.
• Identify new opportunities to drive revenue and profitability within Google, Bing, and Native advertising platforms (e.g., Taboola, Outbrain).
• Stay up-to-date with industry trends, emerging tools, and best practices in Paid Search, Native, and Display marketing to maintain a competitive edge.

About Leads.io

Leads.io is your technology-driven partner in effective lead generation. As a global team spread out across thirteen offices in nine countries, our mission is to provide empowering business solutions on a global scale. By delivering high-quality leads through diverse channels such as Facebook, Instagram, TikTok, display, native, paid search and organic, Leads.io aims to elevate our clients' ventures to new heights of success.

As a team of result-oriented experts in marketing, technology, strategy, and content, we remain committed to excelling at our craft with every step we take. We think big, act fast, and confidently pave the way for the future. Through a dedication to personal excellence, teamwork, and accountability, Leads.io fosters an environment in which you can shape your path to success whilst engaged in a dynamic and successful company environment.

Requirements

Your qualifications

• 1–3 years of experience in Paid Search, Native, and/or Display advertising (or related digital marketing roles).
• Basic knowledge of platforms like Google Ads, Bing Ads, or native advertising platforms (Taboola, Outbrain, etc.).
• Strong understanding of performance metrics such as CTR, CPC, CPA, ROAS, and other KPIs to evaluate campaign success.
• Analytical mindset with the ability to work with data, identify trends, and generate actionable insights.
• Strong project management and organizational skills, capable of managing multiple campaigns simultaneously.
• Excellent written and verbal communication skills, with a keen eye for detail.

As Leads.io, we take great pride in our diversity and inclusivity as a hallmark of our success. For this reason, we ensure that all candidates from all backgrounds will receive fair consideration irrespective of their race, gender, faith, religion, or disability. We invite all qualified and motivated individuals to take a chance at joining our team! If you have any questions, feel free to reach out to HR@leads.io.

Benefits

What’s in it for you?

• €2.450 - €3.000 gross per month
• 25 holidays per year with 8% holiday pay
• Hybrid working/working from home allowance
• An open and inclusive culture that fosters personal growth and initiative
• Knowledge sessions hosted by internal and external experts
• Daily lunches at the office
• Flexible working hours
• Provided equipment (Macbook, mouse/keyboard)
• Access to mental health support through OpenUp is offered anonymously and without cost
• The opportunity to work fully remotely for up to a month per year from a location of your choice

Excited? Wait until you see our cultural values!

✨ Trust – At Leads.io, we emphasize accountability and transparency, setting the foundation for genuine partnerships.

✨ Own it – Ownership entails having pride in both your work and yourself. We each aim to take a personal initiative in improving our business, so being the best version of yourself is the best-case scenario for us.

✨ Grow smart – Our vision is to become a global frontrunner in lead generation. We are committed to continually scaling our business whilst also growing as individuals in the process.

✨ Thrive as a team – We believe that teamwork is a key ingredient to obtaining outstanding results. While holding personal work ethics in high regard, we also encourage a working environment that is both social and more enjoyable through teamwork.

Our recruitment process is designed to ensure the best fit. It comprises a phone meeting to discuss qualifications, followed by two interviews and an assessment for skills and cultural alignment. If successful, we will extend a formal offer. Upon acceptance, you'll embark on your exciting journey with Leads.io.

Ready for your new challenge? Apply now, and we will be in touch with you soon!