Product Marketing Manager

Description

Who We Are

4M is the first Utility AI Platform designed for civil engineering firms.

Imagine if Google Maps showed you what’s underground instead of just above it—that’s what 4M does. We consolidate millions of public utility records into a single, easy-to-use map, giving teams instant access to reliable utility data and actionable project insights. By eliminating time-consuming manual research and outdated processes, we help civil engineers plan smarter, faster, and with total confidence.

The Opportunity

We’re seeking a data-driven, strategic Mid-Senior Product Marketer to join our fast-growing Marketing team at 4M Analytics. In this role, you’ll craft compelling positioning, lead product launches, and shape go-to-market strategies—ultimately empowering civil engineers to plan infrastructure smarter and faster. It’s a chance to reshape how the industry approaches utility data and pioneer the first centeralized source of reliable utility information for infrastructure projects nationwide.

What You’ll Do

• Product Launches: Lead cross-functional product launches, creating strategic campaigns that drive awareness, adoption, and measurable outcomes.
• Go-to-Market Strategy: Develop and execute end-to-end GTM plans for new products, features, and partnerships, ensuring alignment across Product, Sales, Operations, and Marketing.
• Sales Enablement: Collaborate with Sales to build compelling collateral, case studies, playbooks, and training that fuel customer acquisition and growth.
• Integrated Campaign Management: Drive and support multi-channel marketing campaigns across the full funnel, from awareness to retention.
• Cross-Functional Influence: Work closely with Product, Sales, Design, and Operations to identify gaps, improve collaboration, and deliver unified outcomes.
• Customer Feedback Loop: Partner with Sales and Customer Success to shape product roadmaps, gather beta insights, and showcase customer stories.

Requirements

Requirements

• 4–7 Years of Experience: In product marketing, consulting, or a similarly strategic role (B2B SaaS or Construction Tech is a plus).
• Strong Storytelling & Communication: Able to translate complex ideas into clear, compelling messaging.
• Proven Launch & GTM Expertise: Track record of leading product launches, developing GTM strategies, and scaling marketing programs.
• Analytical Mindset: Comfortable using data to identify opportunities, track market trends, and measure success.
• Cross-Functional Collaboration: Skilled at rallying diverse stakeholders toward common goals; thrives in a fast-paced startup environment.
• Project Management Skills: Demonstrated ability to run multiple initiatives simultaneously, while staying organized and on track.
• Entrepreneurial Spirit: Bias for action, and a desire to thrive in a high-growth environment.
• Location: Austin, TX preferred; open to remote candidates in the US.

Key Attributes We Value

• Work Ethic: You consistently go the extra mile to deliver results.
• Grit and Resilience: You take initiative, adapt to challenges, and maintain momentum in long sales cycles.
• Curiosity and Passion: You’re eager to understand the intricacies of our product and its impact on client workflows.
• Coachability and Growth Mindset: Open to feedback and committed to personal and professional growth.