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Senior Product Marketing Manager

extra holidays - extra parental leave

Remote:

Full Remote

Experience:

Senior (5-10 years)

Work from:

France

Offer summary

Qualifications:

Proven experience in product marketing, Strong understanding of SaaS and enterprise markets, Experience with market research and competitive analysis, Ability to collaborate with cross-functional teams.

Key responsabilities:

Define product launch strategy and process
Develop engaging messaging and positioning
Refine Ideal Customer Profile and Buyer personas
Pilot pricing and packaging initiatives
Conduct in-depth market research
Create high-impact product marketing content
Monitor Product Marketing metrics and KPIs
Engage with customers for user research

Livestorm Computer Software / SaaS Scaleup https://livestorm.co/

51 - 200 Employees

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Job description

We are looking for a Senior Product Marketing Manager to join our team at Livestorm. Reporting directly to our Co-founder and Chief Product Officer (CPO), Robin, you will play a pivotal role in supporting product launches, refining our messaging, and driving adoption in the competitive SaaS landscape.

Livestorm began with a 100% inbound strategy focused on SMBs and has now shifted its focus to enterprise customers, with a strong emphasis on outbound strategies. As a European leader in webinar solutions, Livestorm is the top choice for companies prioritizing GDPR compliance and data management best practices. This role will be instrumental in fine-tuning our Ideal Customer Profile (ICP) for 1000+ employee companies in the EU, particularly in the Finance and Healthcare/Pharma sectors, and creating compelling messaging for use cases like webinars, training, and demos.

If you are passionate about building seamless, user-friendly solutions and making an impact in a rapidly evolving SaaS company, this role is for you!

Missions

In this role, you will be responsible for:

Product launches: Define and overview product launch strategy and process, including collaboration with Product, Marketing, and Sales Enablement teams to streamline product launches.
Product positioning in the competitive landscape: Develop engaging and clear messaging that sets us apart from competitors and drives interest. Align the team with our strategic position in the competitive landscape.
ICP, Personas, use cases: Work closely with other teams to identify relevant use cases and industries. Collaborate on refining our Ideal Customer Profile and Buyer personas.
Pricing: Pilot our pricing and packaging initiatives and experiments by working closely with C-levels and relevant teams.
Market research: Identify Livestorm’s strengths, weaknesses, and opportunities through in-depth market research. Enable teams with competitive intelligence to nurture our battle cards. Surface low-hanging fruit product opportunities to unlock growth.
Product Enablement: Collaborate with Sales enablement and Content Marketing teams to create high-impact product marketing content and sales collaterals that drives interest and conversion.
Metrics and KPIs: define and monitor qualitative and quantitative Product Marketing metrics and KPIs (feature adoption, etc.)
User research: Talk regularly to customers and prospects to develop a rich understanding of our customers, their needs, and how to drive value for them.