Demand Generation & Marketing Operations Specialist

Demand Generation and Marketing Operations Specialist

Location: US, Remote

ABOUT WIND RIVER 

Wind River is a global leader in delivering software for mission-critical intelligent systems. For more than four decades, the company has been an innovator and pioneer, powering billions of systems that require the highest levels of security, safety, and reliability.  

Wind River helps customers across automotive, aerospace, defense, industrial, medical, and telecommunications industries solve complex technology challenges on their journey toward the new intelligent machine economy. The company’s software powers generation after generation of the safest, most secure systems in the world.  Examples include playing a key role in NASA space missions such as Artemis I, the James Webb Space Telescope, and multiple Mars rovers. We’ve achieved recent 5G milestones including the world’s first successful 5G data session with Verizon and building one of the largest Open RAN networks in the world with Vodafone. 

The company has received industry recognition for its technology innovation and leadership, and for its workplace culture, including global Great Place to Work certification and being named a “Top Workplace” for ten consecutive years. If you want to be part of a unique culture where the lived experience is based on our cultural attributes of growth mindset, customer-focus, and diversity, equity, inclusion & belonging, come join us and help advance the future software defined world
 

ABOUT THE OPPORTUNITY

We are looking for a talented digital marketing and technology expert to join our Demand Generation team as the Marketing Operations Specialist. This role offers an exciting opportunity to shape the future of our MarTech stack, optimize marketing operations, and directly contribute to the company's growth and campaign success. You’ll play a critical role in streamlining workflows, enhancing cross-team collaboration, and capturing marketing contribution to the pipeline.

As a highly visible role, you will work closely with cross-functional teams to align objectives, deliver measurable outcomes, and report our progress toward marketing and sales goals.

RESPONSIBILITIES

Email Marketing

• Lead global email communications, including planning, testing, deployment, and reporting for targeted campaigns such as announcements, product releases, event invitations, and follow-up emails.
• Design and deploy automated email workflows (e.g., nurture series, welcome sequences, event cadences, and SQL pipeline velocity campaigns).

Marketing Automation (MAP) and CRM

• Oversee Marketo implementation and management of the marketing database.
• Leverage data segmentation, hygiene, and personalization to enhance customer engagement.
• Create and optimize digital assets and campaigns (emails, web forms, landing pages, etc.).
• Manage lead lists from events, webinars, and third-party content syndication programs.
• Build and maintain effective marketing automation workflows.
• Collaborate with Digital Analytics, CRM, and other operations teams to address technical issues and ensure data integration across platforms like Salesforce.

MarTech

• Manage and optimize the company’s marketing tools (email automation, CRM, ABM orchestration, live chat, analytics, AI tools) to generate high-quality leads and impactful experiences.
• Ensure smooth and efficient use of collaboration and project management tools to streamline workflows and improve cross-functional communication.

Analytics and Operational Excellence

• Build and maintain marketing reports and dashboards in Salesforce and Looker, providing insights into ROI on marketing initiatives.
• Track KPIs across industries, products, and regions, presenting performance metrics in a scorecard format to the broader organization.
• Continuously improve lead capture and nurturing processes across digital channels (website, email, content, social media). Collaborate with SalesOps and Field Marketing to ensure accurate capture of conversion rates and refine processes for faster sales pipeline movement.
• Help set up and improve marketing attribution to accurately report how marketing initiatives contribute to pipeline growth and sales success.
• Enhance team productivity by identifying and addressing gaps in current workflows and processes using tools like Workfront or Kapost. Collaborate with teams to implement streamlined processes for improved efficiency.

Campaign Project Management

• Act as the project lead for campaign execution and cross-departmental alignment, ensuring smooth and on-time delivery of campaign plans, content, lead tracking, and reporting.
• Support digital campaigns and help optimize customer journeys across digital touchpoints

WHAT YOU'LL BRING:

•          Strong project management, communication, and collaboration skills, with a focus on results.

•          Proven success in working cross-functionally to achieve business goals and accelerate growth.

•          Bachelor's degree in Marketing, Communications, Business, or a related field.

•          5+ years of experience in marketing automation, preferably with Marketo.

•          Strong knowledge of database management, email marketing, and campaign automation platforms such as Marketo, Eloqua, MailChimp, Salesforce, etc., specifically setting up workflows, automation, and conducting audience segmentation.

•          Hands-on experience with Salesforce.com

•          Excellent written and verbal communication skills.

•          Exceptional organizational skills, with a sense of urgency and the ability to manage competing priorities.

•          Independent, critical thinker with attention to detail and the ability to make data-driven decisions.

•          Solid project management skills, capable of managing multiple tasks efficiently under minimal supervision.

BENEFITS 

• Flexible home office! We offer the flexibility of a hybrid work schedule or 100% remote
• Named Top Workplace for the 8th year in a row
• Wind River’s commitment to DEIB
• 100% Employee covered Medical, Dental, and Vision insurance*
• Flexible Time Off policy* + 12 observed Holidays
• 401K with company match
• Health Savings Account (HSA) and Flexible Spending Account (FSA)
• Wellness Benefits through Unmind

Compensation                

The annual base salary range for this role’s listed grade level is $ to $ plus a bonus for Colorado, New York, and New Jersey residents, and $105,000 to $135,000 plus a bonus for SF Bay Area, Greater Seattle, NYC, and Washington, DC, residents. Salary ranges are determined through interviews and a review of the education, experience, knowledge, skills, location, and abilities of the applicant, and equity with other team members. Employees in this role are also eligible for the following benefits in accordance with the terms of the Company's plans: health, dental, vision insurance, life insurance, flex time off, eligibility to enroll in 401k, and 12 paid holidays.

OUR COMMITMENT TO DIVERSITY 

Wind River is committed to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, age, physical, mental, or sensory disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, HIV status, family medical history or genetic information, family or parental status including pregnancy, or any other status protected by the laws or regulations in the locations where we operate.  Wind River will not tolerate discrimination or harassment based on these characteristics. 

To learn more, visit Wind River at www.windriver.com. 

APPLICANT PRIVACY NOTICE:                

Your privacy is of the utmost importance to us. At Wind River, we strictly adhere to all applicable data privacy laws. Please review Wind River's Applicant Privacy Notice, which can be found here.                    

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