Marketing Operations Manager

Job Description:

As the Marketing Operations Manager, you will be crucial in streamlining our marketing processes and enhancing the effectiveness of our campaigns. You will collaborate with cross-functional teams to optimize operations, leverage marketing technologies, and drive data-informed decision-making. Managing and optimizing our marketing tech stack—including (but not limited to) Salesforce, Pardot, Salesloft, Chili Piper, RingLead, WordPress and Google Analytics/Ads/Tag Manager—you will ensure that our marketing efforts are both efficient and impactful. You will also provide a clear, technical vision to help leadership understand the current state and where efforts should be focused.  

Key Responsibilities:

Marketing Technology Management: Oversee and optimize our marketing technology stack. Ensure Pardot, 6Sense, RingLead, and Chili Piper (OTHER RELEVANT MARKETING TOOLS) are effectively utilized and aligned with marketing team needs. 

Marketing Technical Project Management: Act as a marketing technical project manager by understanding/gathering requirements, collaborating with RevOps to assess technical feasibility and business implications, and, when needed, building the solution or working in tandem with RevOps to ensure successful implementation. 

Process Optimization: Develop and refine marketing processes to enhance workflow efficiency, including lead scoring, nurturing, and attribution modeling for relevant teams within marketing and sales. Identify gaps in marketing processes and systems, and drive real-time solutions to address these issues.

Reporting and Analysis: Generate regular performance reports and conduct in-depth analyses to identify trends, opportunities, and areas for growth, focusing on data from Google Analytics and Salesforce. Data-Driven Insights: Use your technical expertise to guide the team through actionable insights on campaign performance, lead generation, and customer segmentation, informing strategic decisions.

Executive Presence: Demonstrate executive presence by effectively communicating insights and recommendations in important meetings. Be prepared to speak up and contribute strategically at high-level discussions. 

Qualifications: 

• 5+ years of experience
• Proven experience in marketing operations, preferably within a B2B tech or startup environment.
• Proficiency in Salesforce, Pardot, Salesloft, RingLead, Chili Piper, and Google Analytics suite of tools (Google Ads, Tag Manager, Data Studio).  (OTHER RELEVANT MARKETING TOOLS)
• Strong analytical and problem-solving skills, with a track record of using technology for data-driven decision-making.
• Demonstrated ability to take initiative, audit processes, and drive real-time solutions.
• Experience with process and change management, including strong documentation skills for related teams.
• Excellent communication and project management abilities, with executive presence and the ability to contribute strategically in high-level meetings.
• Self-starter with the ability to thrive in a fast-paced, dynamic environment.
• Proven ability to adapt to changing priorities and manage multiple tasks simultaneously.
• Experience with customer segmentation and lead nurturing best practices.

The anticipated base salary range for the role is $92,000- $110,000 per year + variable + equity + benefits. Actual salaries may vary and will be based on factors, such as the candidate's qualifications, skills, competencies, and proficiency for the role. Internal candidates who have current pay within or above the hiring range are still encouraged to apply if interested.

Total Rewards 

Our Total Rewards Package is designed to support you both at work and outside of it. In addition to offering competitive salary, variable compensation (bonus), equity, and health and wellness benefits, we are proud to offer generous PTO, 12 Annual Company Holidays, Summer and Winter Fridays, and Health Days, allowing you time to recharge and relax. We are focused on and invested in career development and learning opportunities including access to LinkedIn Learning, regular People Leader training, our internal Mentorship Program, and annual learning & development program.

Our Culture

DEIB is a priority for us at LogicGate - it is at the foundation of all of our core People programs, activities, and business practices.  We encourage everyone to join one of our Employee Resource Groups (AAPI @ LogicGate, Pride at LogicGate, and Women in LogicGate) to participate in and contribute to conversations that foster a culture of belonging. 

LogicGate also believes strongly in giving back to the communities in which we live and work. We support our teams through this by offering volunteer hours as well as Company-wide charitable activities supporting organizations aligned with our Company Core Values.

Learn more about our culture here. 

Excited about LogicGate but not familiar with GRC? That’s ok — a lot of us weren’t familiar with GRC when we started, too. Unless the job description specifically requires previous GRC familiarity, here’s what you need to know:

• GRC stands for Governance, Risk, and Compliance
• GRC professionals help their companies manage uncertainty, act with integrity, and stay on the right side of the law. 
• The GRC market is rapidly expanding with continuous growth opportunities. The current market size is valued at $50.5 billion in 2024 and is projected to reach $104.5 Billion by 2031.

At LogicGate, our People are the foundation of everything we do - for our teams, our customers, and the Company. We are proud to offer competitive, inclusive, and comprehensive total rewards packages. 

LogicGate has an outcomes-first culture that provides a variety of benefits and perks that enable our teams to thrive, both inside and outside of the workplace. These include competitive variable plans, equity grants, paid time-off, ongoing learning and development opportunities, paid parental leave, 401k matching, health, vision, and dental insurance, and accident and life insurance.