On Premise Specialist - New Jersey

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General Description Of The Role

The On Premise Channel Specialist is responsible for driving volume growth, awareness and most importantly distribution and visibility across a set of assigned key brands and accounts. Focus is on direct key account management relationship building and selling (90% of the time) supplemented by Distributor activity coordination (10% of the time).

Mission/Objectives

Drive visibility and distribution of the Campari portfolio in the On Premise channel.

Key Responsibilities And Activities

Key Account Management

• Targets a set of top on premise key accounts and drives distribution and usage of the Campari portfolio.
• Develops direct relationships with those key accounts.
• Looks for opportunities to expand Campari brand visibility via menu lists, drink features and special events within the assigned account list/market.
• Develops programs for assigned key accounts to achieve brand presence via menu listing, features and back bar placements and increased profitable growth.
• Follows up to ensure activations are executed as planned.
• General reporting of account opportunities, programs, and KPIs required.
• Education is a focus of our brands to the accounts and consumers where applicable to gain awareness.
• Uses information to aid sell in.
• Coordinates with local Campari and Distributor management as needed to ensure maximum efficiency (eliminate redundancy).
• Conducts waitstaff training and develops incentive programs on a regular basis to ensure that all brands are on the forefront of the staff’s mind within targeted establishments.
  
  

Brand Building

• Works in conjunction with Campari’s Marketing and Trade Marketing Departments to assist with the planning and execution of creative, local events that increase the presence and visibility of all brands within the target market.
• Provides input to the National On Premise Management team to support planning and development of the tactical budgets for the upcoming year.
• Offers and schedules tasting events, menu and cocktail creation in assigned key accounts.
• Monitors and reports competitive supplier or other volume increasing activity in assigned key accounts as a means to improve future Campari brand promotion/strategy in on premise channel and key accounts.
• Works within guidelines defined by Campari PR team to increase brand awareness through social media and social networking sites.
• Works with distributor mixologists on market and brand specific cocktails that drive usage and visibility.
  
  

Distributor Management

• Coordinates the execution of orders and agreed to programs in assigned key accounts following the blueprint developed by Campari Field Sales Management and in conjunction with distributor sales teams, with Distributor on premise teams and Campari Field Sales Management.
• Works with key on premise salespeople from distributor network to drive distribution, awareness and trial for priority brands in assigned key accounts (coordinated with local Campari Field sales team).
• Conducts periodic meetings with key distributor on premise sales teams to educate and inform about Campari programs and initiatives.
  
  

Key Relationships

Internal:

• Area On Premise Manager
• Field Sales
• PR
• Brand Teams
• Sales Analysts
  
  

External:

• Distributor on premise sales teams
• Mixologists
• Brand Ambassadors
  
  

Experience Required

• 1 to 3 years of experience in on premise alcoholic beverage sales.
• Experience working in a three-tier distribution market.
• Current and effective in market on premise channel relationship and marketing understanding.
  
  

Education / Professional Qualifications

• Bachelor’s Degree required – preferably in Business Administration.
  
  

Skills

Functional

• Sound understanding of in market selling skills in the on premise channel.
• Ability to develop creative brand building programs that drive volume and share growth in key accounts.
• Strong account management and follow-up skills.
• Business financials and experience in managing to a budget.
• Demonstrated ability to develop and maintain effective working relationships with key customers and stakeholders.
• Familiarity with product sales - ability to develop compelling selling stories to grow distribution and volume sales.
• Ability to manage multiple priorities and e4xperience in working with a multi-brand portfolio.
• Results oriented; thrives in a dynamic, fast-paced environment.
• Ability to work independently.
  
  

Technical

• Proficient in Word, Excel, and PowerPoint required.
• Excellent verbal and written communication skills; strong presentation skills.
  
  

Managerial

• Organizational and planning skills.
• Able to work effectively with teams – driving results through others.
  
  

Essential Job Functions

• Ability to work weekends and extended workdays (generally 3-5 nights per week visiting accounts)
• Drive to various locations in assigned area to visit 5-7 accounts per day.
• Deliver on premise account development and programming activities) in market/key accounts.
• Make in person presentations – communicating verbally information and opportunities within key accounts and assigned geography.
• Ability to travel within assigned geography – generally 3-5 days per week.
• Must have a motor vehicle and possess a valid driver’s license.
  
  

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.